MILAN — Adjustments are sweeping over 10 Corso Como, which is kicking off a brand new part that features an architectural transformation meant to show its areas into a recent cupboard of curiosities, or Wunderkammer.
Tiziana Fausti, who acquired the famed model and idea retailer in September 2020 from founder Carla Sozzani, can also be aiming at revisiting its cultural program.
The boutique, café, cultural house and 3Rooms suites of 10 Corso Como have been redesigned by the interdisciplinary company 2050+, based by architect and curator Ippolito Pestellini Laparelli, a former companion at OMA and president of the worldwide jury on the 2023 Venice Biennale Structure Exhibition.
Beginning this month, the renovation works will contain all the constructing and can be unveiled in levels from subsequent spring.
“The funding to renovate the idea of 10 Corso Como is a part of the brand new imaginative and prescient targeted on enhancing the consumer expertise in all of the contact factors,” Fausti instructed WWD solely. “To me, 10 Corso Como is the best synthesis of style, artwork and tradition, a type of cultured and distinctive place capable of promote change and sharing, a secret backyard. I see this transformation as an incredible alternative to discover new concepts and entice a wider viewers whereas sustaining a bond with 10 Corso Como guests and clients.”
Alaïa, Comme des Garçons, Yohji Yamamoto, Sacai, Loewe and Maison Margiela are solely among the manufacturers obtainable on the retailer.
The revamped cultural program will characteristic exhibitions particularly targeted on pictures, historical past of style and utilized artwork. An preliminary cycle of up to date artwork exhibitions, curated by artwork critic Alessandro Rabottini, will shine the sunshine on artwork’s contribution to style.
A sequence of style exhibitions, curated by Alessio de’Navasques, a lecturer in style archives at Sapienza College of Rome, will examine up to date organizations and artists in addition to archival and historic collections.
The challenge will make use of a sequence of micro-tactical interventions, or micro-architectures, to create a seamless transition and connection between the totally different experiences and disciplines, setting itself up as a platform for exchanging concepts in collaboration with designers, artists, botanists and different figures.
The areas will home a number of uncommon books, worldwide magazines and design and expertise collections, in addition to sound design and music expertise.
In Might, Fausti, who’s aiming for worldwide and on-line growth of 10 Corso Como, appointed Gianluca Borghi its new chief govt officer, tasked with the growth of the idea retailer model worldwide.
Borghi was beforehand vice chairman of retail North America at Montblanc, based mostly in New York. Throughout his profession he has held govt roles in retail, digital enterprise and wholesale at Gucci, Pomellato, Boucheron and Rinascente in Paris, Milan and New York. He succeeded the late Donato Maino.
10 Corso Como, based in 1991, is positioned in and recognized with the road of the identical identify in Milan and has contributed to the event of its neighborhood.
Fausti is the founding father of the namesake luxurious multibrand retailer within the Italian metropolis of Bergamo and chair of its mother or father Holding Exor (to not be confused with the Agnelli household’s Exor NV).
She has been increasing the shop’s attain with 10 Corso Como pop-ups, in Tuscany’s high-end resort Forte dei Marmi final 12 months, for instance, and final spring in Sardinia’s luxurious Forte Village resort, carrying a number of equipment and luggage, the ten Corso Como emblem assortment, the house design assortment and a beachwear line.
There are at present two 10 Corso Como models in Seoul, opened in 2008 and 2012, respectively.