Heritage denimwear firm 3×1 N.Y.C., established by Scott Morrison in 2011 and rebranded with a brand new proposition by the Milan-based In Fashion Group in 2020, is aiming to construct a complete look completely in denim, with key wardrobe builders — suppose cargo pants and bomber jackets, overalls and pencil skirts.
The transfer is in sync with what different area of interest denim gamers are doing globally, embracing a fashion-leaning method to beat the notion that denim is only a wardrobe staple with little trend cred.
For the spring 2024 assortment, counting on its longstanding accomplice Candiani Denim, 3×1 N.Y.C. labored tremendous light-weight denim, which due to its versatility, was plied into wide-leg denim bottoms paired with biker-inflected vests with detachable shoulder pads; a round-shaped bomber jacket in indigo blue and a cropped blazer with oversize lapels.
Experimenting with remedies, the model launched black and shimmering silver coatings for high-slit pencil skirts and denims, including a festive contact to what it dubs because the Vacation Assortment, at present in-store.
The denim model is swiftly constructing its wholesale community and is at present stocked at Bergdorf Goodman, Saks Fifth Avenue, Shopbop and Revolve within the U.S.; at Paris’ Le Bon Marché; at Bloomingdale’s in Dubai, in addition to at Mytheresa and Rinascente, amongst others.