A.L.C. has partnered with Archive, which powers custom-made resale at scale for world manufacturers, and SuperCircle, which powers take again and recycling for the world’s finest manufacturers and retailers, to launch the “ALConscious” resale and recycling program.
Shoppers will now be capable to purchase and promote “preloved” A.L.C. objects on the ALConscious peer-to-peer market or choose to ship in any preowned clothes merchandise for recycling by SuperCircle’s platform, and obtain A.L.C. retailer credit score — even when the merchandise is made by one other style model.
The launch marks the primary time Archive and SuperCircle have partnered to energy a branded resale and recycling program, enabling shoppers to assist construct a extra round style financial system.
“A.L.C. has at all times been anchored by a way of group, and this program is an extension of us caring for, empowering and being accountable to our group,” mentioned Andrea Lieberman, founder and inventive director of A.L.C. “From empowering feminine artisans to upcycling classic denim, we’re consistently striving to make accountable decisions. By launching ALConscious, we’re inviting our prospects to increase their wardrobe, not their footprint.”
Based by Lieberman in 2008, A.L.C. provides thought of classics for considerate shoppers. Because the vacation spot for getting, promoting and recycling A.L.C. items, ALConscious will give the model’s prospects a simple technique to restrict their affect on the surroundings by maintaining clothes in circulation and making certain objects don’t find yourself in landfills on the finish of their helpful life.
“We’re thrilled to companion with A.L.C. to energy the model’s new ALConscious program, which marks our first integration with SuperCircle,” mentioned Emily Gittins, CEO and co-founder of Archive. “This launch is one other instance of how we’re integrating our know-how with all kinds of logistics companions to create custom-made resale applications for a few of the world’s most progressive manufacturers.”
SuperCircle is a full-service know-how and reverse logistics platform that permits manufacturers and retailers to launch recycling at scale with first-of-its-kind capabilities. The corporate hyperlinks retail with the waste administration trade to shut the loop and assist get rid of post-consumer clothes waste.
“To create a really round financial system, everyone has to work collectively, together with style manufacturers, superior know-how platforms, logistics corporations and shoppers,” mentioned Chloe Songer, co-founder and CEO of SuperCircle. “Ahead-thinking manufacturers like A.L.C. are giving prospects a number of methods and incentives to increase the lifecycle of clothes objects and to correctly recycle them on the finish of that cycle. We’re proud to companion with A.L.C. and Archive on this progressive program and construct a extra sustainable future.”