The NBA continues to broaden its attain — this time right into a fantasy world.
The basketball league is partnering with Advisory Board Crystals, a buzzy streetwear model, on a capsule conceived round a fictional group often known as The Fantasies that will convey the variety of NBA groups to 31.
The fake thirty first NBA group is envisioned as “a philosophical experiment geared toward uncovering the profound potential discovered within the commonality of human experiences.”
That lofty, head-scratching concept interprets into greater than 60 ready-to-wear items, a customized thirty first NBA jersey and eight equipment that can retail for $15 to $650.
To advertise the launch of this new “group,” the 2 firms have tapped “Stranger Issues” actor Brett Gelman to function the coach of The Fantasies and filmed a virtually five-minute video of him explaining the aim of the brand new group, which was nonetheless puzzling regardless of his greatest efforts.
As method of clarification, an Advisory Board Crystals spokesperson stated: “When the notion of a partnership between the NBA and Abc. first emerged, Heather and Remington [Heather Haber and Remington Guest, cofounders of the L.A.-based brand] have been eager on pursuing a particular and groundbreaking strategy, aligning with Abc.’s custom of innovation. As an alternative of merely making use of the Abc. contact to an current NBA idea, they opted to ascertain a completely new group, the “thirty first group” within the NBA, dubbed “The Fantasies.” This distinctive group was based on the ideas of human connection and values, diverging from the everyday geographical and sportsmanship attributes related to NBA groups. Surprisingly, the NBA granted them the liberty to pursue this idea, marking a departure from their earlier practices.”
The gathering shall be launched on Thursday on the Advisory Board Crystals web site, Hypebeast and choose retailers.