Scandinavian user branding and creation agency Everland has worked pinch French replacement nutrient institution OLALA! to create a caller marque proposition and personality for its vegan-friendly products.
French founders François Blum and Simon Ferniot knew sensation was cardinal to occurrence and wanted a a marque that would 'break done mean sensation experiences'.
Together, they worked connected defining and designing nan marque positioning, connection platform, marque activation and ocular personality pinch Everland, which has worked connected branding and creation for awesome nutrient businesses specified arsenic Carlsberg and Danone.
"We want to make waves," says Simon Ferniot, CEO & co-founder astatine OLALA!. "We're present to situation nan marketplace but do it sustainably. Everland helped build a level for breaking done nan mean and creating lasting alteration for nan better."
OLALA! has created a merchandise not conscionable for vegans and vegetarians but for anyone craving seafood. It was basal to encapsulate nan sensation ambition and definitive it astatine each marque touchpoint, moreover while casually mentioning it to your next-door neighbour. The sanction reflects a well-known emotion – 'Oh là là' – indicating a pleasant surprise. All connection builds connected awesome sensation and nan emotion of eating bully seafood.
Mads Hauge Lindum, elder marque strategist astatine Everland, adds: "When astir each competitors attraction connected rationality and sustainability, we attraction connected nan affectional aspects of having a awesome meal. Desires and tastes make for a overmuch much robust platform.
Everland drew inspiration from nan bistro, aiming for premium yet subtle, progressive yet understated.
The purpose was to attraction connected nan repast centre stage. The off-white resembles nan tablecloth, while illustrations are golden, up-lifted and outlined, and nan logotype reminds you that what you put connected your sheet is amazingly good, healthy, and bully for nan environment.
"OLALA! is astir sensation successful much than 1 way," Carl Larsson, imaginative head & partner astatine Everland, explains. "It's astir nan craft, creativity, and a mouth-watering sensation steaming connected your plate. It's understated confidence, verbally and visually; it's what's needed to make alteration happen."
So far, OLALA! has six products connected nan market: 'Salmonderful', disposable successful raw, cooked aliases smoked; 'Tunalicious', earthy aliases cooked; and 'Toramazing', a plant-based type of nan ever-famous Greek Tarama. All incorporate cardinal algae ingredients. More products will soon beryllium launched.