LONDON — Sport, set, match.
Andy Murray is taking part in video games each on and off courtroom on the 2023 Wimbledon Championships.
The British tennis participant received his first match on Tuesday in opposition to Ryan Peniston and has made it to the second spherical, however on the Southern Village on the Wimbledon grounds, he’s taking over “Race to Wimbledon,” an interactive sport developed on Fortnite Inventive as a part of the American Categorical Fan Expertise.
Murray stars in three interactive video games that take gamers on a tour of London landmarks, in addition to the Wimbledon Village and its grounds. The primary participant to reach on the prestigious Centre Court docket wins.
The 2-time Wimbledon champion and American Categorical ambassador additionally options in Discover Andy, the place company are invited to seek out him amongst big items of paintings all through the grounds.
The fan experiences on web site from American Categorical consists of coach cleansing with Jason Markk, which was based by Jason Mark Angsuvarn in 2007, and a postcard station that enables company to ship personalised postcards to anybody they need on this planet.
Within the Cardmember Lounge, Ralph Lauren has arrange its personal customization station the place company can personalize their merchandise and equipment from the American model, which has additionally created two unique designs solely obtainable within the lounge.
Off the Wimbledon grounds, the expertise can be considerably replicated on the Centurion Lounge at Heathrow Airport with the coach cleansing service, Sipsmith cocktails and different giveaways.
Final yr Murray collaborated with movie star nail artist Michelle Humphrey, whose clientele consists of Dua Lipa, Adele, Cate Blanchett and Madonna, on a bespoke nail bar.
Collectively they designed 4 limited-edition nail kinds that finest signify the tennis video games: strawberries and cream, a tennis ball, tennis internet and the well-known Wimbledon purple and inexperienced colours.
At Wimbledon, the famend match is thought for its strict all-white costume code, however for the primary time in historical past, it’s getting an replace.
In 2023, girls gamers can now put on dark-colored undershorts, a change supposed to ease anxiousness round intervals. These clothes, nonetheless, nonetheless can’t be longer than their skirts or tennis shorts.