LONDON — Anine Bing, the Los Angeles-based modern label, celebrated the launch of the Kate Tote, a bag named after the face of its fall 2023 marketing campaign — supermodel Kate Moss — with company together with Rosie Huntington-Whiteley on Wednesday evening.
Talking to WWD, Bing stated Moss has been on the model’s temper board from Day One, including that “She is a vogue icon, and for me, she is the last word Anine Bing muse.”
The tote, which is offered in black napa leather-based or patent leather-based and retails for 705 kilos, is designed to be “the last word tote for the lady on the go,” in line with Bing.
“The large baggage are coming again. Not less than I’m bringing it again. I want a giant tote for my pc, my snacks, and stuff for my two children,” she added.
The following day, Bing went to South Kensington to admire the supersized billboard that includes Moss carrying the bag, earlier than doing a spherical of retailer visits. Previous to coming to London, she was in Paris inaugurating the model’s second location in Saint Germain on the Left Financial institution.
Bing stated she has been actually impressed by how ladies in Paris and London costume.
“They’re simply so effortlessly put collectively. I like how they fashion the items. I see a variety of how they put on the blazers right here. It has a variety of oversize and really tonal appears to be like and and I like it. Right here, individuals are a bit of extra put collectively and I like it. Even like myself after I come right here. I really feel such as you simply make a bit of bit extra of an effort,” she famous.
In keeping with Annika Meller, chief technique officer at Anine Bing, the model has large ambitions for the accent class, and extra types will probably be added to the Kate purse assortment subsequent 12 months.
“With the profitable launch of our Nico bag in 2021 we’ve been capable of determine the best positioning of the class from a design, value and high quality standpoint. We’ve invested in our design workforce and have introduced in extra specialists in these classes to assist the expansion and we’ll proceed to push these classes from a advertising and marketing standpoint as nicely,” stated Meller.
China is one other key focus for the model subsequent 12 months, whereas it continues to scale its total European presence with a particular concentrate on e-commerce. As of 2023, Anine Bing sells to over 350 factors of sale worldwide and runs 21 shops within the U.S., Australia, Germany, France and the U.Okay.
“We launched our Tmall enterprise about 18 months in the past and we’ve seen tremendously robust outcomes, which supplies us confidence to proceed investing out there. We had our first-ever model activation to rejoice the launch of our Kate Moss marketing campaign in Shanghai in September and we’re planning to open the model’s first retail door in China within the first quarter of 2024,” added Meller.