MILAN — Aspesi is accelerating its enlargement in Asia Pacific, planning the opening of 35 factors of sale in Korea by 2026. 5 new doorways will open by the tip of the yr with Shinsegae, Hyundai and Lotte Division Shops in Seoul and Daegu.
“We had been attracted by some of the influential retail teams, corresponding to Hyundai, for its repute within the sector but in addition for its capability to have an progressive imaginative and prescient of retail,” stated Carlos Pellegrini, vp international gross sales and advertising at Aspesi. “We have now appreciated their understanding of our elementary values and their skill to supply a really loyal illustration of the DNA of the model to a Korean public that’s more and more extra trendsetting and searching for authenticity.”
The shop-in-shops in Korea will additional enlargement within the Far East and Asia Pacific, the place the model has already established a robust enterprise in Japan. A 2,153-square-foot flagship opened in Tokyo’s luxurious Aoyama district in 2020, additional contributing to the model consciousness out there.
On the identical time, fueling the ambition to increase internationally, Aspesi is strengthening its presence in Europe, leveraging the openings at El Corte Inglés in Spain and Portugal, for instance, and a brand new menswear nook at Rinascente in Italy.
Whereas preserving particulars below wraps, an unique capsule with an e-tailer companion is predicted in February 2024, in addition to advertising alliances with key regional gamers.
The model is on the market in 16 shops around the globe and distributed by means of greater than 600 factors of sale.
A model traditionally linked to artwork and design, Aspesi can even announce two unique way of life collaborations and launch a hospitality mission subsequent yr.
Targeted on a really exact look, important and unfussy, Aspesi is thought for its discreet tackle city put on, high-quality wearable items with a refined shade sensibility and minimal stylish design.
Lawrence Steele was named artistic director of Aspesi in 2021.
After working at Moschino and Prada and in 1994 launching his namesake line, now discontinued, the American designer landed at Aspesi in 2004 with a job as a artistic advisor, which he retained for 13 years till 2017.
Following a stint as affiliate artistic director at Marni, Steele made his debut as artistic director of Aspesi with the spring 2022 season.
In Might, Aspesi partnered with area of interest Italian model Retrosuperfuture for an eyewear capsule, combining each manufacturers’ quintessentially Milanese roots. The capsule comprised two sunglass kinds and a jacket.
Retrosuperfuture’s signature Milano sun shades, impressed by the glossy frames of the ’50s in a black acetate body, got here with a unusual contact, a 3rd eye-shaped enamel within the eyewear’s inner bridge.
Final yr, after signing its first license in 2021 with Il Gufo for a childrenswear line, Aspesi continued to increase its product class by signing an settlement with Space B for beachwear.
In 2024, Aspesi will current its first sustainability report. The corporate is a founding companion of Ethicarei, the primary moral manufacturing provide chain made in Italy and assured by the World Honest Commerce Group (WFTO).
As reported in January, Pellegrini was named to his function, a brand new one for the corporate, tasked with strengthening and accelerating its industrial and communication enlargement and strategic growth.
Pellegrini was beforehand industrial director of Missoni and has greater than 15 years of expertise in trend in govt positions in firms together with Karl Lagerfeld.
Alberto Aspesi based the corporate in 1969 as a shirt model. On the finish of the ‘70s, he started to create males’s and girls’s ready-to-wear collections, collaborating with designers together with Walter Albini and Franco Moschino.
Italian personal fairness fund Armònia SGR acquired Aspesi in 2017.