Barbie Ferreira Companions With Levi’s on Capsule Assortment That includes Bunny Doodle Hand Drawing

Barbie Ferreira, the 26-year-old mannequin and actress greatest recognized for her function as Kat Hernandez within the HBO sequence “Euphoria,” is collaborating with Levi Strauss & Co. on the Levi’s x Barbie Ferreira capsule assortment. The gathering encompasses a recurring bunny doodle hand drawn by artist and Ferreira’s greatest buddy Ben Evans.

That is Ferreira’s second collaboration with Levi’s, having designed two completely different pairs of denims final yr, together with a patchwork type.

Ferreira mentioned someday Evans drew a tattoo for her, and she or he wished a brand that was consultant of her and so they got here up with a “demon bunny,” or “a bit doodle.” They included the brand onto lots of the merchandise.

Highlights of the gathering are an oversize lengthy gown coat created from washed black denim, with Evan’s doodles printed on the piping alongside the inside seams ($295) and a Lace-up Corset, with lace-up particulars within the entrance and smocking within the again, which permits for an adjustable match ($85) and could be paired with the Lace-up Flare Jean, a midrise flare with lace-up particulars on the aspect hips and back-patch emblazoned with Evan’s bunny drawing ($115).

Bottoms embody a pair of ’90s 501 denims, that includes an allover graphic bunny print made with a bleach Splatter impact ($135), and a chartreuse pleated skirt with a uncooked, distressed hem ($105).

In tops, the gathering affords a Second Pores and skin Prime, a decent mesh long-sleeve shirt with a ’90s amoeba-style print and thumb holes ($55), and an oversize Bunny Tee, a relaxed black T-shirt with a glow-in-the-dark bunny graphic ($65). The gathering additionally affords the matching reversible Tulip Hat, made with chartreuse denim on one aspect and the ’90s amoeba-style print on woven cloth on the opposite ($85).

“The gathering was impressed by my love for lovely scenes and making a story with my on a regular basis wardrobe. I wished to play with silhouettes which might be paying homage to costuming from my favourite films. It was essential for me that the gathering lived someplace between a darkish fairy story and a nostalgic dream,” mentioned Ferreira.

To carry the marketing campaign to life, Ferreira turned to her longtime collaborator and buddy Petra Collins, an artist and director. Having photographed her since she was a younger mannequin (she modeled from 16 to 21 earlier than she began appearing), they did a photograph shoot collectively that captures Ferreira within the assortment with Collins’ otherworldly visible contact.

Requested about Ferreira’s aesthetic, she mentioned, “In spite of everything is claimed and accomplished, it’s very dreamy, nostalgic and darkish. I actually wished to play into very cinematic colours, and shoot it at evening within the rain and have expressive motion. I wished it to be a narrative in itself, or a part of a film. The way in which all the things suits may be very wet day, very autumn, in an harmless, nostalgic, dreamy approach.”

Ferreira mentioned she drew what she wished on her iPad, went to Levi’s in San Francisco and noticed how all the things is made. “I positively designed it and labored with Levi’s on the designs. That’s my favourite half,” mentioned Ferreira.

She mentioned it was crucial to her to have an expanded dimension vary. “As shut as we may to a match that’s flattering and works for folks for various dimension ranges, we tried to work on that,” she mentioned.

The denims run from sizes 24 to 22W. Shirts are XS to 3X, T-shirts vary from XS/S to 3X/4X, the coat ranges from XS/S to 3X/4/X, the corset and second pores and skin prime run from XS to 3X, and the reversible hat is one dimension.

“I’ve all the time been a denim fan and wished to make denim that had a cool match and that everybody may put on them,” mentioned Ferreira.

The capsule launches Nov. 17 and can be obtainable worldwide on levi.com, the Levi’s app and choose Levi’s shops. City Outfitters is the unique wholesale accomplice within the U.S., each on-line and in-store. The gathering can even be offered in Selfridges within the U.Ok., La Samaritaine in France, and Vitkac in Poland.

When requested who the gathering is geared to, she mentioned, “Actually, I believe anybody who’s occupied with extra gloomy seems. Individuals who like silhouettes which might be a bit bit saggy, there’s additionally attractive. It relies on what you want.”

As for her favourite items, she mentioned, “I really like the coat. It’s such denim and it’s like a protracted duster. I really like the colour and I believe it’s moody and the buttons are actually cool. Anybody can put on it, no matter gender. It’s only a cool jacket. One other one I can’t wait to rock and put on is the denims with my brand splattered in.”

She mentioned she’ll be sporting and selling this assortment. “I believe the children are going to love it,” she mentioned.

Now that the SAG-AFTRA strike is over, Ferreira is worked up that three films that she had labored on up to now yr could be launched. “I’ve been specializing in being actually inventive throughout this time, and dealing on this Levi’s collab and these three separate movies,” she mentioned.

As reported, Levi’s has been doing nicely with its personal shops and web site, however having a harder time with outdoors retailers.

“The issues which might be nicely inside our management are doing actually, rather well and the issues which might be outdoors of our management are form of a little bit of a drag on the enterprise,” mentioned Chip Bergh, president and chief government officer, when releasing third-quarter outcomes final month. “We’re persevering with to develop share. We grew share with males’s, ladies’s and amongst the important thing 18- to 30-year-olds, our DTC [direct-to-consumer business was up strong double digits….Unfortunately, all of that double-digit growth was offset by a very, very soft wholesale business, which was down 10 percent [in constant currencies] globally.”

The corporate’s DTC enterprise grew by 14 p.c total and was led by a 19 p.c enlargement in e-commerce. The wholesale enterprise, nonetheless, declined by 8 p.c in reported {dollars} with decreases in North America and Europe overwhelming beneficial properties in Asia and Latin America, as reported.