Followers lined the road for hours Wednesday to catch a glimpse of Jennie Kim when she arrived at a celebration to have fun her new capsule, Jennie for Calvin Klein. The invitation-only occasion, attended by 400 individuals, was held at Scene Seoul in Seongsu-dong, town’s hotspot for creatives
Jennie greeted the visitors sporting the knit minidress in sheer lilac from the limited-edition capsule. Calvin Klein model ambassador Jung Kook of BTS — who’s additionally a Calvin Klein Denims and Underwear ambassador — additionally attended the occasion, which featured performances by DJ sister duo Simi and Haze Khadra.
As a part of the festivities, visitors may view the brand new capsule assortment whereas having fun with Champagne and hors d’oeuvres and listening to music.
The Jennie for Calvin Klein assortment options matching bralettes and bottoms, bodysuits, comfortable rib tanks, joggers, T-shirts, knit tops, attire, crewneck sweaters, denim shirt and denims infused with Kim’s type and creativity. Designed in a pastel coloration palette chosen by Kim, the capsule consists of personalised touches corresponding to customized branding that reimagines the enduring Calvin Klein emblem in her personal handwriting. Retail costs vary from $25 to $150. The capsule is accompanied by an advert marketing campaign, photographed by Hong Jang Hyun.
The area was redesigned to reflect the colours of the capsule assortment and featured conceptual gentle installations by digital artist Yoshirotten.
Different notable visitors who attended had been Deb By no means, Tavia Bonetti, Matt Champion, Larri Merritt, Kazuha, Anson Lo, Davika Hoorne, Maika Yamamoto, Yubin Shin, Molly Chiang, Irene Kim, Inyeop Hwang, Ye-Eun Shin, Joo-Younger Cha, Ro Woon, Mariya Nishiuchi, Enya Umanzor, Alex Goya, Rosalba, Edoardo Esposito, and Selina Yang.
The pop-up, situated at 20 Yeomajag 5-gil, Seongdong-gu in Seoul, will probably be open to the general public from Thursday to Wednesday. The plan is for choose pop-ups to open all through Asia.
Kim, the South Korean artist, model ambassador and world star, has been related to the Calvin Klein model since 2021, when she was featured in a marketing campaign for CK’s collaboration with Heron Preston. She’s appeared in campaigns for the home ever since.