MILAN —Two torchbearers of Danish modernist design, each of which have been crafting enduring furnishings and lighting match for actual life, have merged beneath one identify.
As of Thursday, the historic Menu and By Lassen manufacturers can be often called Audo Copenhagen. Each Menu and by Lassen had been acquired by Design Holding in 2022.
At Copenhagen’s annual design pageant, 3daysofdesign, set to unfurl June 7 to 9, Audo Copenhagen will showcase designs by famed 20th century Danish modernists: the Kubus assortment by architect Mogens Lassen, the Drained Man by his brother Flemming Lassen and new designs by Audo Copenhagen’s design and model director, Joachim Kornbek Engell-Hansen, the grandson of Menu founder Simon Hansen. Hansen based the corporate beneath the identify Danish Metal Home in 1978. The corporate was taken over by his son Bjarne Hansen, who along with the third era, turned Menu into a way of life model.
Throughout 3daysofdesign, the town’s Audo Home, which was conceived by Bjarne in collaboration with Norm Architects, will open its doorways to a global design crowd. Norm Architects have served as inventive administrators and designers of a number of Menu designs.
For the event, New York-based inside stylist and inventive director Colin King has designed an set up set contained in the penthouse of the multifunctional house. Items from King’s newest assortment can be displayed amongst an immersive floral set up in collaboration with Alex Crowder of Area Research Flora.
“Menu and its multipurpose property in Copenhagen, aptly named The Audo, have a singular id that clients worldwide have responded to enthusiastically. By Lassen can be strongly established in Scandinavia and the worldwide design scene. Collectively, Menu and By Lassen’s product portfolios and strengths mix to create an apparent world chief in high-end inside design,” stated Kornbek Engell-Hansen. The brand new model will debut designs and an area, swathed throughout in an eclectic mixture of upholstery materials by Italian cloth and wall coverings maker Dedar, Christian Lacroix (by Designers Guild) and Kelly Wearstler, amongst others.
The house may even debut the Audo Idea Store, curated by photographer, designer and Kinfolk artwork director Christian Møller Andersen, as an intimate exploration of the house. On June 8, King will current his newest guide “Arranging Issues,” which was launched through Rizzoli in April. It contains 240 pages of textual content (written in collaboration with Sam Cochran) and images that seize the worlds he has created, forming a signature model in fashionable American design. Kornbek Engell-Hansen will be part of the dialog to share his ideas on design, inside styling and their collaboration.
Daniel Lalonde, chief government officer of Audo Copenhagen’s father or mother firm Design Holding, not too long ago introduced bold targets and stated the corporate expects to achieve the 1 billion euro mark in only a few years.
Based in November 2018, Design Holding, the main world high-end design group, includes iconic manufacturers B&B Italia, Flos, Lumens, Arclinea, Maxalto, Azucena, produces Fendi Casa by a three way partnership with the Roman style home, and likewise owns fellow Scandinavian model Louis Poulsen, which can showcase its new designs at its eponymous showroom throughout 3daysofdesign. Design Holding has a presence in additional than 130 international locations.