LONDON — TV sells.
When Logan Roy on HBO’s “Succession” known as a Burberry bag “ludicrously capacious,” searches spiked.
The identical occurred when baggage model Carl Friedrik was featured on the hit present in addition to “The White Lotus.”
The model has now launched at Selfridges, increasing its roster of stockists that features Harrods, Harvey Nichols and Matches.
“Selfridges has been on the zenith of the British luxurious division retailer expertise for over a century. Being stocked at Selfridges not solely validates the excellence and craftsmanship of Carl Friedrik, but in addition gives publicity to a discerning clientele,” mentioned Niklas Oppermann, cofounder of Carl Friedrik, together with his brother Mattis.
“Being featured in ‘Succession’ has opened us as much as a complete new section of consumers who share our design and magnificence values,” he added.
The model’s merchandise have seen 103 % year-over-year development as the corporate eyes enlargement in North America, its largest market, within the subsequent six to 12 months.
At Selfridges, the model has taken up house within the decrease floor ground baggage division, located subsequent to Horizn and Paravel.
Carl Friedrik’s bestselling merchandise are the Palissy Briefcase, retailing for 575 kilos; The Carry-on Professional at 445 kilos; The Verify-in at 465 kilos, and the Palissy Weekend at 695 kilos.
The main focus for the model in 2024 is on “new baggage kinds, supplies and colours.”
“‘Succession’ was a close-to-perfect match for us from an aesthetic perspective. We’ve been preaching the values of quiet luxurious trend — high-quality supplies, on a regular basis versatility, new-age minimalism and so on. — since we launched in 2013, so it was good to see our model acknowledged on the present that actually catapulted the look into the general public consciousness,” mentioned Niklas, reiterating the model’s minimal and monochrome design ethos.