Business

Diesel Names New CEO for North America

4 months ago 2 min read

MILAN — Diesel on Monday stated it has appointed Matteo Lena because the model’s new chief government officer for North America, efficient instantly.

He succeeds Donald Kohler, who earlier this yr was named president of Calvin Klein Americas by PVH Corp.

Most lately, Lena was senior vice chairman model supervisor Americas and beforehand senior vice chairman retail North America at Giorgio Armani Corp. After graduating in enterprise administration on the College of Turin, Lena held worldwide managerial roles at Benetton and Geox throughout his profession.

Diesel’s founder Renzo Rosso described Lena as “a supervisor with extensive worldwide expertise,” referring to his greater than 20 years within the vogue and luxurious business, and added that “he will likely be chargeable for harnessing the nice potential of the North American market, the place Diesel has its world roots.”

Diesel is managed by Rosso’s OTB Group, which includes Maison Margiela, Marni, Jil Sander, Viktor & Rolf and a minority stake in Amiri, in addition to manufacturing arms Employees Worldwide and Courageous Child.

Within the 12 months ended Dec. 31, turnover, together with royalties, totaled 1.74 billion euros, up 14 p.c in contrast with 1.53 billion euros in 2021. Internet gross sales amounted to 1.63 billion euros, up 12 p.c in contrast with 1.45 billion euros the yr earlier than.

After a reorganization and repositioning of its retail and wholesale channels, Diesel continues to be a core enterprise for OTB, representing lower than 40 p.c of whole revenues in 2022.

As reported, OTB Group’s CEO Ubaldo Minelli stated he was “pleased with Diesel and its success and its repositioning as an alternative choice to luxurious that began with Glenn [Martens, named creative director in October 2020]. Regardless of the adjustments that came about through the pandemic, Diesel has achieved “extraordinary visibility globally.”

As reported, Diesel world CEO Eraldo Poletto left earlier this yr and no successor has been named but. In the meantime, Poletto lately moved to Italian footwear model Santoni, changing into the primary CEO recruited from exterior the corporate’s founding household.