After greater than eight months of renovation, Dior unveiled its revamped flagship retailer at Shanghai’s luxurious shopping center Plaza 66.
Characterised as “an indication of the unwavering friendship woven between Dior and China,” Dior’s Plaza 66 flagship is at present the LVMH Moët Hennessy Louis Vuitton-owned mega model’s largest retail format within the Chinese language market.
Dubbed “China’s 30 Montaigne,” the revamped Dior retailer drumrolls the tremendous mega flagship pattern in China, regardless of a luxurious market overshadowed by unfavorable macros.
Early subsequent yr, Louis Vuitton, Dior and Hermès will launch outsized retail tasks housed in freestanding buildings on the Taikoo Li Sanlitun advanced in Beijing. Kering’s Balenciaga may even introduce its mega-flagship format on the HKRI Taikoo Hui in Shanghai.
Dior’s four-story retailer at Plaza 66, which spans 1,796 sq. meters, presents all the things from girls’s and males’s ready-to-wear collections, jewellery and watches, in addition to the model’s perfume and luxurious homeware merchandise.
Designed by Japanese structure agency Kengo Kuma & Associates, the shop boasts a facade is wearing ivory pleats that emulates the types of an iconic Dior high fashion gown. Luminous from afar, the repeating motif enhances the impact of getting a stacked smaller constructing inside the bustling mall.
Upon coming into the primary ground of the shop, which presents the most recent collections from Dior’s girls’s ready-to-wear and equipment traces, prospects alight upon a grand marble staircase that options work by the Chinese language artist Hong Hao that evoke simply as a lot poetry as class.
A suspended petal set up, impressed by Dior founder Christian Dior’s ardour for nature and botany, is devised by Studio Sawada Design. Just like the petal sculpture created for Dior’s Ginza retailer, the set up balances out the endearing fresco created by Hong.
On the second ground, prospects are launched to a collection of perfume items, items from the Dior cruise 2024 assortment, and a wall of restricted version Dior Woman Artwork purses. Hidden behind a pair of sliding doorways is an intimate non-public salon for VIP consumers, outfitted with plush furnishings and artworks.
Upon coming into the third ground, which is often reserved for VIP consumers, guests can browse homeware picks earlier than coming into a hall lined with purses in unique skins. The ultimate room within the maison options Dior’s excessive jewellery assortment created by Victoire de Castellane.
Taking the elevator right down to the basement menswear ground, prospects enter a particular lounge-like environment that echoes the relaxed silhouette created by Kim Jones. The ground options the total vary of the Dior Icons assortment and a nook space devoted to made-to-measure tuxedos.
Reflecting Dior’s style within the artwork of refined residing, the store flooring are outfitted with curated design items equivalent to a bench by Claude Lalanne, a crystal desk by Juan and Paloma Garrido, a facet desk by Philippe Hiquily, and a mirror by William P. Sullivan.
Different artworks featured within the retailer embody pictures by Brigitte Niedermair, work by Korean artists Chun Kwang Younger and Cho Sung-Hee, in addition to work by modern Chinese language artists He Xiangyu, Wang Yuyang and Wang Zhiyuan.
To have a good time the relaunch, Dior invited greater than 10 celebrities and model ambassadors, together with Ziyi Zhang, Jiang Shuying, Wang Junkai, Arthur Chen and Wang Ziwen, to the non-public opening occasion on Friday.
Within the atrium of the mall, Dior additionally erected a pop-up set up of a two-story-tall golden tree, endowing the shop environment with a little bit of vacation spirit in addition to luck.