ENG Launches First Misbhv Flagship in Chengdu

Misbhv, the Warsaw- and Paris-based designer vogue model, just lately launched its first flagship retailer in Chengdu, China‘s southwestern hub recognized for its spicy delicacies and vibrant subculture scene.

The Misbhv flagship is operated by ENG, Misbhv’s Larger China unique retail accomplice since 2022 and a well-liked designer vogue retail idea with shops in Shanghai, Hangzhou, Nanjing, Beijing and, most just lately, Chengdu.

The store, which neighbors an ENG retailer, is positioned within the former Golden Autumn Tea Home on Citang Road, an historic road revitalized as a downtown business hub.

The three,700-square-foot flagship consists of an outside membership and exhibition space, a café and a VIP room.

Designed by native design agency Environment, the shop presents a minimally futuristic environment created by its metal grid system, or because the model calls it, “a post-apocalyptic metropolis area.” Darkish walnut partitions and wood show items act as accents and echo the constructing’s storied previous.

“Chengdu, identical to Misbhv, likes to function barely off the radar,” Misbhv artistic director Tomek Wirski informed WWD. “It’s the third main Chinese language metropolis for retail, has a thriving music scene with certainly one of our favourite golf equipment on the earth, nice structure, and ties to Taoism, which for me is especially necessary,” Wirski added.

“Our new Tmall retailer, which was simply launched this yr, has additionally achieved spectacular outcomes on Singles’ Day,” mentioned Mulli Li, government director for Misbhv within the Larger China space.

“The subsequent step is to combine the model deeper into the Chinese language group, making an attempt to specific Misbhv’s understanding of Chinese language tradition via focused initiatives and creating methods for the model to have a significant dialog between the European and Chinese language communities,” Li added.