Ep Yaying Opens First U.S. Retailer at American Dream

SHANGHAI — Ep Yaying, the Chinese language high-end womenswear model, has opened its first U.S. retailer at American Dream, the mega retail and leisure advanced in East Rutherford, New Jersey.

Positioned in The Avenue, the mall’s luxurious wing, Ep Yaying’s retailer occupies the identical hall as Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Dolce & Gabbana, Mulberry and Jonathan Adler, amongst different manufacturers.

As the one Chinese language model within the part, Ep Yaying’s debut will “deliver an actual sense of Chinese language up to date class to customers within the U.S.,” in keeping with a press release from the model.

The three,200-square-foot retailer was designed by French architect Franklin Azzi, who additionally created Ep Yaying’s idea retailer in Shanghai. Themed “Dialogue and Steadiness,” the shop design attracts on conventional Chinese language references and Western minimal varieties. The lengthy and slim retailer house is split into two sections, with slabs of valuable pure jade and porcelain-textured rocks performing as dividers. Supported by black metallic tubes, the tough stones create shelf house for Ep Yaying’s ready-to-wear, equipment and made-to-order collections.

On the far finish of the shop, friends see a non-public chamber coated in wallpaper that emulates Chinese language bird-and-flower portray. Consumers can lounge on the part’s imperial-yellow sofas whereas searching the made-to-order attire, which vary from $1,800 to $7,000.

Final December, the label soft-launched the shop with a gap social gathering that drew the native Asian American neighborhood, together with members from the China Normal Chamber of Commerce and Mulan Membership.

Launched in 1988 as a small garment manufacturing facility in Zhejiang province, the corporate launched a worldwide enlargement plan in 2019, specializing in South East Asia, Australia and the U.S. Ep Yaying’s first world retailer was launched in March 2019 at Suria KLCC, a premium shopping center in Kuala Lumpur, the capital metropolis of Malaysia.

With a steady of womenswear and kidswear manufacturers, together with Ep Yaying, Daya+, Doublelove, N.Paia and Ep Yaying Youngsters, the corporate operates round 800 shops within the mainland China market.