EXCLUSIVE: Dior Males Unveils Marketing campaign With BTS’ Jimin

BTS member and Dior international ambassador Jimin is the face of the spring 2024 Dior Males marketing campaign, slated to drop Tuesday.

It’s the first for the South Korean singer, dancer and songwriter since he was revealed as international ambassador for the French luxurious home in January.

The spring 2024 pictures, shot by Alasdair McLellan, see Jimin don outfits from the gathering unveiled in June in a “pop-up” presentation that noticed fashions sprouting from the ground of the venue.

Visuals swing between graphic black-and-white pictures with Jimin in a streamlined go well with or a preppy sweater and zippered shirt and shade pictures set in a grassy forest knoll, the place he wears a lightweight blue twisted turtleneck sweater with a backpack within the Diamond CD rhomboid motif, or a navy go well with adorned with brooches evoking ceremonial insignia with Dior emblems.

Kim Jones mentioned he was “fortunate to satisfy Jimin a few years in the past” when he arrived as inventive director of ready-to-wear and accent collections at Dior Males, recalling how they “at all times talked about clothes collectively.”

“I’ve seen the rise and rise of [Jimin]. He has a tremendous model and character that’s why I wished to have him for the marketing campaign,” the designer continued.

BTS’ relationship with the French luxurious home dates again to 2019, when Jones designed stage outfits for his or her “Love Your self: Converse Your self” world tour.

The Dior Males advert marketing campaign that includes Jimin is about to interrupt on Tuesday in print. It was artwork directed by Ronnie Cooke Newhouse and styled by Ellie Grace Cumming. Make-up was by Dior’s inventive and picture director Peter Philipps and hair by Benjamin Muller.