EXCLUSIVE: Louis Vuitton Indicators Stray Children’ Felix as Home Ambassador

Ok-pop star Felix of Stray Children just lately donned a Louis Vuitton trucker jacket in its Bubble Damier sample for a efficiency in Fukuoka, Japan, foreshadowing tighter ties with the French luxurious model.

He simply signed on as a home ambassador, and nobody might be extra excited than Nicolas Ghesquière, creative director of ladies’s collections at Vuitton.

“I found Felix after I offered my pre-fall assortment in Seoul,” Ghesquière mentioned, referring to the monumental pre-fall vogue spectacle he mounted final April on the Jamsugyo Bridge that spans the Hangang River. “It immediately clicked between us. He’s actually proficient. I like his power, his distinctive persona and his audacious sense of fashion.”

Born in Australia, the South Korean rapper, singer, songwriter and dancer is certainly one of eight members of Stray Children, prized for his deep voice and slick strikes. The band was created by JYP Leisure, and was propelled by the 2017 actuality present of the identical title.

Its music has been described as a mash-up of hip-hop, EDM, funk, hardcore, R&B and pop. The band has topped the U.S. Billboard 200, entered the U.Ok. Albums Chart, and offered greater than 10 million albums to this point.

The band was nominated for greatest Ok-pop act ultimately yr’s MTV Video Music Awards.

Felix additionally attended Ghesquière’s 2024 cruise present for Vuitton on the Italian island of Isola Bella final Could, and the designer dressed him for the Lollapalooza music competition in Paris over the summer time.

Fan pages on Instagram counsel Felix has an affection for denims jackets, cropped blousons, roomy T-shirts, layered necklaces and vivid blue hair.

The younger star counts 6.2 million followers on his official Instagram web page, the place he may be seen carrying LV monogram pants, a baseball cap, leather-based jacket and trucker jacket, along with such alternative equipment as a quilted leather-based GO-14 bag and a Digital camera Field type.

Style manufacturers are signing on Ok-pop stars at a livid tempo because the music’s recognition spreads worldwide.

Different Vuitton ambassadors affiliated with Ok-pop embody J-Hope from BTS, Jackson Wang and Hyein from NewJeans. BTS had been beforehand signed as collective ambassadors for the French luxurious model.