EXCLUSIVE: Luxurious Consultancy MAD Takes on Investor

Regardless of the present slowdown, the worldwide luxurious items sector harbors such auspicious long-term prospects {that a} key consultancy in Paris has attracted an funding from non-public fairness agency Activa Capital.

The transaction will enable MAD, based in 2009 by Delphine Vitry and Jean Révis, to open places of work in Milan, New York and Dubai, and increase its bouquet of consulting providers to incorporate CSR and provide chain areas, plus information and synthetic intelligence.

Disclosing the transaction solely to WWD, Vitry and Révis stated the operation would put at MAD’s disposal 25 million euros of capital to speed up its growth, and permit it to higher service luxurious manufacturers and retailers.

Phrases of the deal weren’t disclosed, however it’s understood that Activa holds a minority stake.

As a part of the leveraged buyout, Vitry and Révis have additionally introduced 15 of MAD’s prime managers into the share capital.

Devoted solely to purveyors of non-public luxurious items, MAD affords strategic consulting on its purchasers’ manufacturers, product providing, consumer relations, distribution and human assets. Along with its core consulting apply, MAD operates an academy for transformational studying and an executive-search arm dubbed MAD Expertise.

The corporate employs 60 consultants from eight totally different nationalities at its Paris headquarters and about 10 folks in its Shanghai workplace, established in 2021.

Vitry and Révis talked about Japan, South Korea, Southeast Asia and India as potential geographies for future enlargement.

MAD boasts a whole alphabet of marquee purchasers, starting from Alaïa, Ami Paris and Armani via to Vacherin Constantin, Van Cleef & Arpels and Yves Saint Laurent, in response to its web site. Its apply operates throughout vogue and equipment; watches and jewellery; perfumes and cosmetics; wines and spirits; luxurious cars, and malls and shops.

Vitry was an government at Louis Vuitton and Celine earlier than founding MAD with Révis, who introduced 15 years of operational and strategic expertise as a accomplice in two consulting start-ups.

The 2 luxurious brainiacs imagine “magic and logic” are important substances for fulfillment within the sector, and stay satisfied of its long-term energy and resilience.

Paris-based Activa Capital targets investments primarily within the providers sector, specializing in main transactions. Its present investments embrace consulting agency Keen, monetary advisory Rhétorès, actual property community BSK Immobilier, software program writer Arche MC2, airport spa operator Be Loosen up and high-end meals labeling specialist Alliance Etiquettes.