Bruce Pask, the boys’s style director for Neiman Marcus and Bergdorf Goodman, is taking over a broad new position as senior editorial director for the Neiman Marcus model, WWD has discovered.
Pask will report back to Rachael Klein, the vp of name advertising and marketing for Neiman Marcus. He’ll lead a staff of 11, and stay in New York.
No choice has been made but on filling the boys’s style director position, although Pask will proceed to advise on males’s style traits and attend key seasonal exhibits on behalf of Neiman Marcus.
“Bruce is extremely regarded in our firm and the trade for his style authority and cultural acumen, making him the right individual for this position that gives a extra built-in connection between model and style as we sharpen our give attention to what our buyer needs,” Nabil Aliffi, chief model officer of Neiman Marcus, stated in an announcement offered to WWD. “On this new position, he performs a pivotal half within the continued elevation of the Neiman Marcus model to refine our editorial voice and create the magic for our clients.”
Pask will probably be liable for crafting the model’s editorial voice, creating new content material codecs for all merchandise classes and channels, and strengthening engagements with clients. He will probably be commissioning journalistic items and serving to to form advertising and marketing, in-store experiences and editorial content material that assist Neiman’s model companions and the way they’re expressed in digital and print channels.
Aliffi and Ryan Ross, president of Neiman Marcus, collectively recognized a necessity for a senior editorial director.
“We’re activating a buyer technique that builds on the alternatives we’ve got recognized to deepen relationships with our loyal, high-value clients and drive migration of these clients that show the potential of changing into loyal,” Neiman’s stated in its assertion.
Pask joined Bergdorf Goodman in March 2014 as males’s style director. In 2017, his position expanded to males’s style director for Bergdorf Goodman and Neiman Marcus, that are divisions of the Neiman Marcus Group.
Previous to becoming a member of NMG, Pask served in males’s style director roles for publications reminiscent of T: The New York Instances Fashion Journal, GQ Journal and Cargo Journal.
As males’s style director at Bergdorf’s and Neiman’s, Pask is credited with spearheading particular displays, occasions and figuring out males’s collections for the shops. He additionally curated merchandise via the B. Store on the Bergdorf Goodman Males’s retailer and on-line.
“I’ve beloved being a part of each Neiman Marcus and Bergdorf Goodman, working intently with many groups and model companions over time,” Pask stated in an announcement. “I’m excited to have the chance inside this nice group to leverage my various profession expertise and broad pursuits. I stay up for inspiring our luxurious clients with a deeper connection between style, tradition and the Neiman Marcus model.”