Seaman Schepps is coming into a brand new jewellery class.
The roughly 120-year-old heritage jewellery model is launching its first males’s assortment Wednesday, providing a variety of rings, bracelets and necklaces that leverage the Seaman Schepps archives and standard girls’s kinds.
“As style has advanced for males, males aren’t simply sporting grey fits and white shirts to work anymore,” stated Anthony Hopenhajm, the proprietor of Seaman Schepps. “They’re sporting issues which might be just a little extra fascinating. As a substitute of sporting, let’s say, cuff hyperlinks and ties, you discover lots of males sporting bracelets or rings they usually’re very snug sporting a neck chain.”
Seaman Schepps’ males’s jewellery assortment presents new takes on its tried-and-true kinds, however match for males. Standout items embrace the Daytona Hyperlink bracelet, which is a model of its bestselling Mousetrap bracelet made in 22-karat yellow gold, and the Verona Chain bracelet, which is made with 18-karat gold and will be accented with black onyx, lapis, sapphires or diamonds.
Different kinds embrace a variety of signet rings, that are bespoke gadgets that may be personalized with initials or household crests. Items from the boys’s assortment begin at $2,500.
“I wouldn’t say it’s the youngest individual, however I feel it’s extra somebody who’s just a little bit settled,” Hopenhajm stated in regards to the assortment’s goal buyer. “A person who’s snug and enjoys sporting advantageous high quality doesn’t need to have the initials blazoned throughout his T-shirt, however prefers to have advantageous high quality contained in the clothes that they’re sporting and doesn’t need the showiest factor on the earth, however desires one thing that basically has advantageous workmanship and craftsmanship and design.”
Whereas Seaman Schepps has provided males’s items prior to now, together with its standard cuff hyperlinks made by Hopenhajm’s different model, Trianon, that is the jeweler’s first devoted males’s assortment.
The gathering comes at a time of rising curiosity within the males’s jewellery class, as many retailers are increasing their choices to fulfill buyer demand.
“I’d say over the past two or three years we’ve observed that males have been dressing just a little bit extra casually they usually have been just a little extra open and actually have been jealous that solely their girl buddies might put on jewellery,” Hopenhajm defined. “So, I discover simply normally males pay extra consideration to how they give the impression of being bodily. I feel a part of that is also they don’t thoughts placing on a reasonably piece of jewellery.”
Hopenhajm defined that whereas Seaman Schepps doesn’t launch new collections on a seasonal foundation, the jeweler does plan to proceed increasing its males’s choices sooner or later.
“My angle towards design is actually to not make one thing that’s modern right now,” he stated. “However, to create one thing with actually good design that can outlast the unique time it was made for and remains to be fascinating.”