Fendi is able to make a splash this summer season, unveiling an astrology-themed beachwear capsule assortment that comes with a devoted marketing campaign fronted by Irina Shayk and activations within the Mediterranean.
Impressed by the posh model’s archives and notably by the spring 1990 and 1993 collections designed by the late Karl Lagerfeld, the capsule blends in Fendi’s modern codes and sportswear spin launched by Kim Jones, artist director of couture and womenswear.
It includes swimwear crafted from recycled Lycra, draped satin caftans and frocks in addition to blouses bearing writings of zodiac indicators, in English and Italian, and astrological prints initially sketched by Lagerfeld. A variety of knitwear items — resembling crocheted attire with double-F insets, cashmere jumpers and body-hugging viscose items — in addition to sun-drenched denim items and silk jerseys full the providing.
The vary additionally options the signature Peekaboo and Baguette luggage in white leather-based or embroidered with astrological patterns and beach-ready woven items designed by Silvia Venturini Fendi, creative director of equipment and menswear, together with a raffia shopper and straw bucket bag. Inventive director of bijou Delfina Delettrez Fendi contributed with fortunate charms to be sported as single earrings or pendant necklaces and textile bracelets matching the prints showing on ready-to-wear objects.
Fendi tapped Steven Meisel for a devoted marketing campaign evoking Sixties glam. It options Shayk sunbathing on a terrace and standing in opposition to a seaside panorama. The photographs are accompanied by a video.
Marking the launch of the capsule, the Roman luxurious home managed by LVMH Moët Hennessy Louis Vuitton has deliberate a number of activations in Spain.
These embrace a 645-square-foot short-term boutique on Ibiza’s Marina Botafoch open via October. It options seashore club-nodding striped décor, together with partitions decked in crimson and white and flooring in beige tones, whereas cherry and birch wooden employed for furnishings and shows evoke Fendi’s signature Pequin stripes.
In Andalusia, the posh home is opening a everlasting flagship in Puerto Banus, a seaside resort simply exterior Marbella. Overlaying 4,337 sq. toes over three tales, the unit options arched home windows on the primary ground nodding to Fendi’s headquarters on the Palazzo della Civiltà Italiana in Rome.
A five-minute trip westward on the Costa del Sol, Fendi is taking up the Puente Romano Resort from June 13, customizing the Chirinquito space in Fendi prints and colours throughout furnishings, cushions and textiles, together with devoted striped and astrology-themed desk units and ceramics, and the seashore membership the place pillows, carpets and water sports activities tools resembling sail boats are branded.
A pop-up retailer promoting key objects from the Astrology assortment rounds off the activations on the Puente Romano Resort.