With one retailer already established in San Francisco, Fendi is increasing in northern California with a second outpost lately unveiled within the Westfield Valley Truthful procuring middle in Santa Clara, Calif.
The brand new 4,700-square-foot location options males’s and ladies’s ready-to-wear in addition to equipment housed in an area with a contemporary design. It joins different luxurious manufacturers on the procuring venue, together with Valentino, Loewe, Gucci, Coach, Louis Vuitton, Prada and Saint Laurent.
The shop’s facade has up to date marble arches, recalling the structure of Roman church buildings and the Italian label’s Palazzo della Civitá Italiana headquarters in Rome.
Upon coming into the retail area, there’s a central show showcasing the model’s iconic purses. Menswear and womenswear are housed on both sides of the shop, distinguished by completely different colours. On the left-hand facet, rose and ivory tones dominate the world to play up the femininity of the ladies’s merchandise. On the right-hand facet, the colour palette modifications to inexperienced and yellow for extra daring hues the place males’s clothes and different items are displayed.
Hiding a ready-to-wear salon is a white marble area of interest behind which visitors can expertise the model’s choices in a non-public room. The salon consists of Fendi Casa seating and carpet that includes German dressmaker Karl Lagerfeld’s signature Karligraphy motif. For many years, Lagerfeld was the artistic power behind Fendi’s furs and ready-to-wear, earlier than he handed away in 2019.
Fendi opened its first San Francisco retailer in 2017 at 195 Grant Avenue close to Union Sq.. The 2-story location is elegantly designed and spans 5,250 sq. ft. That very same yr, Fendi introduced a U.S. growth, quickly opening a boutique in Dallas and a brand new retailer in New York’s SoHo district.
In Southern California, Fendi has a stand-alone outpost on Rodeo Drive in Beverly Hills and a second location at South Coast Plaza in Costa Mesa.
Fendi was based in 1925 by Adele and Edoardo Fendi as a fur and leather-based store in Rome. Since 2001, it has been a part of Paris-based LVMH Moët Hennessy Louis Vuitton whereas retaining its headquarters in Rome.