SEOUL SISTER: Blackpink’s Jennie Kim is the face of the brand new marketing campaign for Chanel’s 22 bag.
The Ok-pop artist was captured on the streets of the South Korean capital Seoul within the advert photos shot by Inez van Lamsweerde and Vinoodh Matadin, which broke on Tuesday.
A Chanel model ambassador since 2017, Kim has beforehand appeared in campaigns for the Coco Neige ski put on line and Coco Crush jewellery. She embodies the mini model of the 22 bag, after earlier advertisements launched final yr confirmed Lily-Rose Depp, Margaret Qualley and Whitney Peak with the tote and backpack variations.
“The marketing campaign continues to make the codes of popular culture resonate with these of the home,” Chanel stated in a press release, explaining that the fourth installment was based mostly on Kim’s tastes and character.
“Inez & Vinoodh name me ‘My Woman.’ It’s comforting as a result of they see me as a younger lady, not simply ‘Jennie’ within the highlight,” the performer was quoted as saying. “As a member of Blackpink, I’m continually within the highlight, however these photos are an correct illustration of who I actually am.”
Within the marketing campaign, Kim is seen carrying an ivory tweed jacket trimmed with pink ostrich feathers with a black leather-based belt with a diamanté clasp, fishnet holdups, and a pink model of the small 22 bag. A marketing campaign movie is because of comply with on April 3.
Behind-the-scenes photos present her reclining in mattress, cradling a kitten and posing in entrance of a window after darkish carrying a classy black night robe with a sheer skirt.
Jennie, as she is thought professionally, is most well-known for being one of many 4 members of standard South Korean lady group Blackpink, which additionally contains Ji-soo Kim, Lalisa Manobal and Chae-Younger “Roseanne” Park, identified merely as Jisoo, Lisa and Rosé to their legion of Blackpink followers often called “Blinks.”
Kim was appointed a Chanel ambassador for perfume and sweetness in December 2017. In Could 2018, her purview was prolonged to vogue, in addition to watches and effective jewellery. Her presence on the model’s reveals in Paris assure not solely massive crowds, however appreciable digital consideration.
Kim’s look on the Chanel fall 2023 present on March 7 generated 17.3 % of the model’s complete media influence worth (MIV) from each her posts and echo, based on knowledge and insights agency Launchmetrics. She additionally had the highest put up for the present, price $1.6 million in MIV, it stated.