Giampaolo Sgura Amongst Founders of Newly Launched Model Cultura

SKATE BOY: Photographer Giampaolo Sgura can add trend inventive director to his resume, having launched a youth-centric trend model throughout Milan Vogue Week. 

Named Cultura, it’s the brainchild of Sgura along with mates Mauro Porzia and Edoardo Lo Izzo and is impressed by skater tradition, with fundamentals together with outsized cargo pants, elongated graphics-bearing T-shirts, hoodies and tank tops.

The three founders know the way skaters contemplate their clothes as Linus blankets that they put on again and again till they’re crushed up. Every of the 30 clothes within the assortment is available in two iterations — pristine and distressed, to imitate a worn-in impact. 

Classic prints decking orange T-shirts and grey hoodies had been AI-generated by inputting the phrase “Seventies skate boarders in California.” The end result contains credible classic footage of boys in, say, Venice Seashore’s skate parks, their face and physique components usually distorted. 

Cultura has dropped a see-now-buy-now capsule assortment for Antonia however it’s formally hitting retail for spring 2024. Solely made in Italy, the model is distributed by way of the Milan-based Falconieri showroom.