LONDON — Glossier, the buzzy magnificence model for Millennials, is partnering up with magnificence retailer Sephora within the U.Okay.
Beneath its new chief government officer Kyle Leahy, Glossier nonetheless has lots of the identical ambitions that its founder, Emily Weiss, had when she arrange the enterprise in 2014.
Glossier’s first retail partnership with Sephora kicked off earlier this yr within the U.S. and Canada, which Leahy stated was met with “unimaginable outcomes,” therefore the growth into the European market.
“Now we have unimaginable resonance as a model in that market [the U.K.] and considered one of our crown jewel shops is Covent Backyard, the place we proceed to see a lot demand for the model from each the vacationer and local people,” stated Leahy in a Zoom name.
Glossier may have its personal particular gondola on the Westfield retailer in White Metropolis from Sept. 15 that includes the signature Millennial pink hue and the “You Look Good” mirror. The model may also merchandise its common perfume, You, a possibility that’s not typically thought-about for different manufacturers.
Leahy revealed that the model sells a bottle of the perfume each 39 seconds.
This providing can be prolonged to Sephora’s second retailer, which opens its doorways in November in London’s Stratford.
Sarah Boyd, Sephora’s U.Okay. nation director, stated that the retailer can be branching out of London and into new cities subsequent yr. She reiterated that 80 % of Sephora’s gross sales are being delivered exterior of London.
Her ambitions are to drive the retailer to “all corners of the U.Okay. with next-day supply and really low free-shipping thresholds,” she stated.
Boyd added that the partnership with Glossier unfold abroad as a result of the “U.Okay. client is all the time in search of out the most popular manufacturers, particularly these out of the U.S.”
Sephora’s EVP and international chief merchandising officer Artemis Patrick stated that the partnership has “surpassed our expectations from the onset.”
In March, Glossier tapped Chitra Balireddi as its new chief business officer liable for driving Glossier’s international enterprise throughout distribution channels. She beforehand held senior management roles at Chanel, and most lately served as a strategic adviser for client manufacturers and client tech firms at CLYBL Advisory.
Balireddi stated the main focus of Glossier is on neighborhood when within the U.Okay.
The model can be internet hosting an activation at Flipper’s Curler Boogie Palace in west London with British make-up artist Katie Jane Hughes open for the general public and press.
“Gen Z is especially targeted on expertise and at Glossier, we ship each merchandise and experiences,” stated Leahy, explaining that the model is replatforming by redesigning its web site and digital positioning.