Air Mail, the digital weekly edited by Graydon Carter and Alessandra Stanley, is launching a mode vertical. Set to bow throughout the first half of 2024, the gender-agnostic vertical can be edited by Jessica Diehl, who has been contributing to Air Mail as an editor at massive and spent 12 years working with Carter at Self-importance Honest.
The brand new vertical, which is but unnamed, will cowl trend from a service perspective and can be carefully built-in with Air Provide, Air Mail’s digital storefront.
In an announcement, Diehl characterised the upcoming vertical as “much less about [fashion industry] information and extra about style, curation and commerce.”
“Air Mail readers already know the easiest way to tie a trench coat, or the place to purchase one of the best pair of classic denims in London,” continued Diehl. “They want curation, discovery, and entry to match their style stage and class, which is what they arrive to Air Mail and Air Provide for within the first place.”
Throughout a current interview with WWD, Carter famous that the brand new vertical will additional the publication’s income technique round commerce as it really works towards profitability. “The store is the large progress space,” he advised WWD.
Nonetheless, he added, “primary is the editorial side. Can we do one thing that’s attention-grabbing and completely different than everyone else? I solely do one thing if I can discover the precise accomplice in an editor. Promoting and the store are what’s going to energy them ahead financially.”
Air Mail launched its first vertical, Air Mail Look, edited by veteran magnificence editor Linda Wells, earlier this yr. The month-to-month magnificence and wellness vertical is also underpinned by commerce. Final month, Air Mail unveiled a “re-engineered” Arts Intel Report that includes a extra elegant person interface and broader choices. Carter and his staff are nonetheless within the planning phases for a print journal/espresso desk ebook. And an Air Mail brick-and-mortar store and café on the nook of Hudson and Perry streets in Manhattan’s West Village is tentatively scheduled to open this spring.
Carter and Stanley have raised $32 million in two rounds of funding together with a collection B spherical, on the finish of 2021, led by Customary Investments with participation from TPG Progress (a collection A investor) and RedBird Capital Companions. Air Mail’s income is derived from subscriptions (readers pay $80 yearly), promoting and commerce (Air Mail will get a fee on merchandise bought from the Air Mail store).
Diehl beforehand labored in numerous roles at Self-importance Honest, together with fashion director, trend director and inventive director of trend and elegance. Diehl was liable for styling Self-importance Honest’s cowl shoots together with Annie Leibovitz’s 2015 shoot with Caitlyn Jenner.
Previous to Self-importance Honest, she labored at Attract (with Wells) and Marie Claire after which spent a number of years at Vogue working beneath Grace Coddington. After she left Self-importance Honest, Diehl served as a guide and stylist for quite a few luxurious manufacturers together with Christian Dior and Prada Magnificence.