GSTQ, the attire model based by entrepreneur Dany Garcia, has opened a pop-up at New York’s Rockefeller Middle.
The two,000-square-foot store at 10 West 51st Avenue, follows two earlier pop-ups that the model opened within the spring in New York’s SoHo and Atlanta. The Rockefeller Middle store will provide the model’s full fall and vacation collections of girls’s and menswear and stay open by means of the top of January.
Katie Mayne, chief govt officer of GSTQ, mentioned the pop-up on Mercer Avenue in New York in March 2022 was “vastly profitable” for the corporate, prompting it to open the Rockefeller Middle unit for this vacation season.
She mentioned that whereas the brand new store is momentary, it’s going to boast a “full build-out. It would really feel like a stand-alone retailer and can characteristic our new branding id that we launched for fall. We wish individuals to return in and expertise the model and be immersed within the surroundings. The extra individuals can contact and really feel the product, the higher we do.”
The store will carry 60 % womenswear and 40 % menswear and can embody unique colorways of the bestselling GSTQ sheer bomber for ladies. An inclusive vary of sizes — extra-small to XXXL — might be stocked within the retailer and there might be a number of fits and sweaters for males alongside “sequins and satin tuxedo-inspired outfits” for ladies for the vacations, she mentioned. The store may even host a collection of occasions throughout its tenure.
Wanting forward, Mayne mentioned GSTQ will proceed to work to develop its direct-to-consumer enterprise, presence with choose wholesale companions equivalent to Nordstrom and check long-term retail ideas in key markets equivalent to Los Angeles, Atlanta, Dallas and Seattle.
“Subsequent 12 months, we’ll even be one other store in New York, which is our high market, and L.A., which is the second largest,” she mentioned.
Garcia is a movie producer, an expert bodybuilder, co-owner of the XFL soccer league and her Garcia Cos. enterprise additionally owns various client merchandise, together with Teremana tequila and Zoa power drink. Two years in the past, she launched GSTQ, an inclusively sized girls’s assortment, and expanded into menswear this summer time. GSTQ, which stands for God Save the Queen, has been a longtime anthem for the entrepreneur.