Hanky Panky to Launch Underwire Bras

Hanky Panky, the premium underwear and lingerie label, has introduced its subsequent class growth. Following its spring swimwear class debut, the model will likely be coming into the structured bra market subsequent 12 months; its first assortment of underwire bras is slated to launch mid-summer 2024, with a second drop deliberate for fall 2024.

“We’re one of many few manufacturers specializing in intimates that doesn’t supply structured bras as a result of it has taken us time to seek out the best associate to ship on our model id and the standard and match our prospects have come to anticipate. We’re thrilled to enter a brand new product class subsequent summer season with the launch of this assortment and assured that we’ll be delivering the identical nice match and luxury in our structured bras that our iconic panties ship,” chief govt officer Brenda Berger instructed WWD.

Hanky Panky is partnering with Ariela and Associates Worldwide, the most important women-owned intimates firm within the U.S, to ship the brand new line.

The debut assortment is designed to be measurement inclusive — as much as G cup for the launch — and crafted within the model’s USA-made Signature Lace (the fabrication used of their well-known Signature Lace thongs). Costs and variety of kinds inside drop one will likely be accessible nearer to the launch date, with further kinds and fabrications slated to roll out by way of 2024.

“Hanky Panky has a really loyal fan base developed over a long time round their Signature Lace panties. Hanky Panky sells one panty on common each 10 seconds. Clients have been asking for structured bras (Hanky Panky presently presents bralettes) for a very long time to allow them to purchase units and get the identical uplifting expertise their panties present however now additionally with their bras,” the model added of the class growth.