SEOUL BLOOM: Jacquemus is on the transfer. After debuting its “café fleurs” idea in Paris, and staging a sequence of pop-ups world wide — the French model has now landed in Seoul.
The most recent pop-up from designer Simon Porte Jacquemus launched within the South Korean capital’s common Seongsu neighborhood on Friday. The fluffy facade of the two,000-square-foot house is supposed to remember the favored puff-flapped Bambimou bag.
Inside, the model will host a café with eight drinks on the menu and flower store that includes white Lisianthus bouquets, alongside equipment from Jacquemus’ fall 2023 “Le Chouchou” assortment. Cherries featured closely within the assortment, in addition to an advert marketing campaign fronted by Gigi Hadid, and make their mark right here in cherry-themed drinks.
The gathering debuted in June with a present at Versailles, the place fashions walked on a cherry-red carpet runway. The gathering featured frothy skirts and panniered panties, puffballs and lingerie slip clothes, and cited royal references from Marie Antoinette to Princess Diana.
Jacquemus has turn into a little bit of a pop-up grasp after debuting his first flower store in Paris in 2021, on the peak of pandemic-era restrictions. Since then the younger designer has staged a sequence of ever authentic ideas, together with his Barbie pink 24/7 merchandising machine idea in each Paris and Milan. His “Le Bleu” pop-up in London was designed after his personal toilet.
Equipment from this assortment included the La Pochette rond carré clutch in black, white, silver and cherry purple, in addition to a cherry necklace.
He additionally launched a 232-page e book titled “Le Chouchou,” which paperwork the gathering.
Jaquemus’ most up-to-date pop-ups had been in Lake Como and Portofino, Italy, in Could and June, respecitvely, and had been devoted to his summer season collections.
The Seoul pop-up will run for 10 days till Oct. 29.