LONDON — Pandora is forging nearer ties with vogue and widespread tradition, changing into principal companion of The Trend Awards, which is able to happen at Royal Albert Corridor on Dec. 4.
An announcement is anticipated Wednesday.
The British Trend Council, which organizes the annual fundraising occasion, mentioned this 12 months’s awards shall be a “world leisure platform” and give attention to vogue’s position on the intersection of tradition and leisure.
The occasion will look again on the 12 months in vogue by way of the lens of “function, excellence and creativity,” in response to the organizers.
The awards gala raises funds for the BFC Basis, which helps college students and rising expertise with training, grant-giving and enterprise mentoring.
Mary Carmen Gasco-Buisson, chief advertising and marketing officer at Pandora, mentioned the corporate is supporting the Trend Awards as a part of its mission to interact with “the worldwide cultural zeitgeist.”
The British Trend Council, she mentioned, “is on the forefront of the worldwide vogue dialog, and with our function of ‘giving a voice to folks’s loves,’ we naturally align with their mission to acknowledge and have a good time essentially the most inventive and revolutionary voices of our time. We additional unite round our core values, together with a give attention to accelerating sustainability and training.”
BFC chief government officer Caroline Rush mentioned the BFC was working with Pandora “to have a good time self-expression, and the unbelievable work of those that have made vital contributions to the worldwide vogue group this 12 months.”
Copenhagen-based Pandora’s jewellery is designed in-house by inventive administrators Francesco Terzo and A. Filippo Ficarelli. It’s publicly listed on the Nasdaq Copenhagen inventory trade.
The model, which manufactures its jewellery in Thailand, has dedicated to supply solely recycled silver and gold for its collections by 2025, and to attain carbon neutrality inside its personal operations by the identical 12 months.
The corporate has additionally stopped use of mined stones and launched Pandora Lab Grown Diamonds with collections that includes rocks which can be grown, minimize and polished with 100% renewable power, and set in 100% recycled silver or gold.
In late August, Pandora confirmed it was increasing its lab-grown diamond class with three new collections and a star-studded marketing campaign within the U.S., the U.Ok. and Australia.
The Danish jeweler referred to as on mannequin and actress Pamela Anderson; American Signal Language interpreter and performer Justina Miles; former mannequin and Vogue inventive director at giant Grace Coddington; actress Amita Suman; mannequin Sherry Shi, and musical artist and dancer Vinson Fraley to be the faces of the marketing campaign.
As reported, Grace Wales Bonner, Martine Rose, Maximilian Davis and Kim Jones are among the many nominees for the 2023 Trend Awards, which may have a particular British accent this season.
Nearly all of nominees have been born or raised within the U.Ok., or drawn from the London Trend Week calendar. They signify rising and established expertise, and most of them run impartial labels.
Valentino Garavani will obtain the Excellent Achievement prize, which prior to now has been received by business figures together with Patagonia’s Yvon Chouinard, Giorgio Armani, Miuccia Prada, Ralph Lauren, Karl Lagerfeld and Manolo Blahnik.