Joe Jonas has been named the primary official model ambassador of Scotch & Soda, which was acquired final April by Bluestar Alliance.
Jonas, the 34-year-old singer, songwriter and actor, will lead the creation of a capsule assortment to be launched in fall 2024 and function the face of the model via the spring 2025 season.
The multicategory assortment will characteristic males’s and unisex attire and equipment.
“Scotch & Soda is taking a extra elevated, targeted method to our collections to supply expertly designed and premium items that our customers can get pleasure from,” stated Eran Kaim, chief product officer of Scotch & Soda. “Joe Jonas is likely one of the most dynamic artists of right this moment and we’re desperate to carry his distinctive imaginative and prescient to the model. Recognized for his genuine character and distinctive sense of favor that mixes trendy and classic particulars in silhouette, coloration and texture, Joe is an inspiring artistic associate for the Scotch & Soda model.”
Jonas added, “I’m excited to associate with Scotch & Soda — a model that stands for particular person inventive expression via fashion. I stay up for working with such an internationally famend model within the seasons to come back.”
The gathering is anticipated to mix Jonas’ private sense of favor and his personal interpretation of the Scotch & Soda model. The road is slated for a September 2024 launch in each Scotch & Soda retail shops worldwide and wholesale distribution.
In line with Bluestar, Jonas is collaborating in distant and onsite conferences with their Scotch & Soda groups in New York and Amsterdam.
This represents Jonas’ first attire assortment. He has beforehand collaborated on a shoe line with Koio.
Jonas rose to fame as one of many three brothers of the favored pop rock band Jonas Brothers, together with his youthful brother Nick Jonas and older brother Kevin Jonas. Joe Jonas was additionally a part of DNCE, an American dance-rock model, which in 2018 had a collaboration with Okay-Swiss.
Waiting for 2024, Scotch & Soda seeks to evolve its denim and knitwear enterprise in addition to increase into extra classes together with tailor-made clothes and clothes. Fall 2024 will see the beginning of a brand new assortment rooted in core classes, bestselling silhouettes and style items that search to advance Scotch & Soda’s place within the up to date market.
Joey Gabbay, chief government officer of Bluestar, stated, “That is the primary of many spectacular partnerships for Scotch & Soda that may take the model to new heights in Amsterdam, the U.S. and across the globe.”
Bluestar Alliance’s acquisition of Scotch & Soda was anticipated to permit for the continuation of the model and its merchandise throughout key markets. Based in 2006, Bluestar’s portfolio of manufacturers contains Hurley, Tahari, Bebe, Justice, Brookstone, Kensie, Catherine Malandrino, Nanette Lepore, English Laundry, Joan Vass and Restricted Too.