To unfold consciousness about Breast Most cancers Consciousness Month, Kendra Scott has created a limited-edition collaboration assortment with Austin-based style, magnificence and life-style influencer Nasreen Shahi.
Shahi mentioned that by means of her shut partnership with Kendra Scott and as a breast most cancers survivor herself, she needed to have a good time the group and the individuals who rallied round her throughout her battle and all different breast most cancers survivors.
“Breast Most cancers Consciousness Month is likely one of the most essential moments of the 12 months for the Kendra Scott household,” mentioned Michelle Peterson, chief advertising officer of Kendra Scott. “This partnership gave us a chance to highlight a significant trigger near our hearts, have a good time Nasreen in an genuine means, and honor anybody battling or impacted by breast most cancers. With this assortment, each merchandise within the suite offers again to the Breast Most cancers Analysis Basis (BCRF), a pivotal milestone for the Kendra Scott model.”
The five-piece assortment consists of two necklaces, two earrings, and a bracelet which might be all named after Shahi’s mom Ashrafa and her maiden identify Mayel — the influencer’s primary supply of inspiration when designing the gathering.
Particularly, Shahi was impressed by her mom’s immigrant journey and sees the gathering as a logo of hope. Tying in her Pakistani and Afghan heritage, the evil eye of safety on the Ashrafa bracelet and Ashrafa necklace symbolizes energy, positivity and safety.
“The attention of safety has been used for hundreds of years to suggest positivity and a deflection of negativity,” mentioned Shahi. “Throughout my remedy and all through my life, this image was near my coronary heart, and for this assortment, we determined to take a up to date strategy to the sometimes blue motif with an emerald crystal accent.”
And in contrast to many breast most cancers collections, Shahi’s collab doesn’t embrace the standard hue related to the month. She notes that she needed to function colours past pink for a flexible model that may be worn individually or layered with different on a regular basis jewellery staples.
Kendra Scott mentioned it is going to donate 20 p.c of each buy from the Kendra Scott x Nasreen Shahi from @heynasreen assortment as much as $185,000 to the Breast Most cancers Analysis Basis. Moreover, Kendra Scott is dedicated to donating $250,000 to BCRF and The Pink Agenda to assist help its mission to advance analysis and eradicate breast most cancers.
“It was essential for me to collaborate with a model that’s dedicated to breast most cancers analysis, assets and remission organizations,” mentioned Shahi. “By Kendra Scott’s Yellow for Pink initiative and ongoing partnership with the Breast Most cancers Analysis Basis, my hope is that this collaboration will proceed the legacy of those that have handed away from the illness by funding essential analysis, supporting households affected by most cancers, and inspiring these present process remedy.”
The gathering ranges from $55 to $80. The Kendra Scott x Nasreen Shahi from @heynasreen assortment is accessible on-line and at Kendra Scott in retail shops.