Kenneth Cole needs to decorate the following era of younger skilled ladies.
His firm, Kenneth Cole Productions, has entered a strategic partnership with The Kasper Group, an entirely owned subsidiary of Premier Manufacturers Group Holdings, to fabricate and distribute a brand new line of recent, wear-to-work ladies’s attire.
Beginning with the spring 2024 season, Kasper will manufacture and distribute ladies’s tailor-made sportswear underneath the Kenneth Cole New York label. The assortment will encompass tech-infused profession impressed necessities designed for the younger skilled girl encompassing jackets, shirts, pants, skirts and clothes.
The collections will likely be bought at premium and main department shops and choose specialty shops all through the U.S.
“With 40 years on this enterprise, we’ve got discovered the significance of listening to our prospects,” mentioned Jed Berger, president of Kenneth Cole. “Our feminine prospects proceed to inform us that there’s little for them to put on on this fashionable wear-to-work (and after) post-COVID[-19] period. Our motto is ‘All the time on Objective.’ That’s in our social affect and in the way in which we make folks really feel in our garments. We perceive the significance of self-expression and confidence within the office, and we’re thrilled to have the ability to assist and empower the following era of girls.
“Kasper is the chief within the business. They share our imaginative and prescient, and we are able to’t wait to work with them to carry the product to market,” he added.
The Kasper Group has such worldwide manufacturers as 9 West, Anne Klein, Kasper and Le Go well with.
“Kenneth Cole has outlined the usual for New York type and social consciousness for over 40 years,” mentioned Irene Koumendouros, president and chief govt officer of The Kasper Group. “We imagine that the Kenneth Cole assortment has great potential to fill a void within the ladies’s market and are excited to work with Kenneth and this group so as to add this iconic model to our rising portfolio and stay up for taking it to new ranges of development.”
In 2022, Kenneth Cole signed a menswear cope with Peerless Clothes for what it calls “tailor-made softwear” that runs the gamut from technical blazers and bombers to five-pocket efficiency chinos and cargos, and efficiency wovens, T-shirts, polos and go well with separates.