Kenneth Cole Launches Unique Assortment With Sesame Workshop to Assist Psychological Well being

As Kenneth Cole winds up its fortieth anniversary yr, the corporate has cast a particular assortment with Sesame Workshop, the worldwide affect nonprofit group behind “Sesame Avenue,” supporting the psychological well being and emotional well-being of younger youngsters and households.

That includes the idea “Right here for you on sunny days, and cloudy ones, too,” the unisex capsule assortment for youths and adults embodies the personalities of beloved Sesame Avenue characters, voicing look after the psychological well-being of your self and others. The hoodies and T-shirts function traditional graphics, supportive phrases and playful imagery corresponding to “It’s OK to Be Grouchy,” “Share Cookies, Share Kindness,” and “Elmo Has Unhappy Days Too.”

The white canvas sneakers are designed by footwear designer Alexander John Studios and are available in 4 colours, every with accents and gildings tied to Oscar the Grouch (inexperienced), Cookie Monster (blue), Elmo (crimson) and Depend von Depend (purple).

Hoodies are $40 for youths and $80 for adults, T-shirts are $25 for youths and $45 for adults, and sneakers are $125 for youths and $200 for adults.

“As a father, a designer and founding father of the Psychological Well being Coalition, it was a pure match for the model to collaborate with the famend and revered Sesame Workshop,” mentioned Kenneth Cole, chairman and chief inventive officer of Kenneth Cole Productions and chairman of the Psychological Well being Coalition.

“Specializing in tasks via a lens of psychological well being has been actually necessary to me, and the Sesame Workshop group feels equally as about taking up the stigma related to in search of assist for youngsters’s psychological well being and offering supportive sources. Collectively, we’ve created an impactful assortment that helps to boost consciousness round youngsters’s emotional well-being,” Cole mentioned.

In celebration of the gathering, The Kenneth Cole Basis has made a donation to assist Sesame Workshop’s emotional well-being initiative and in celebration of the gathering, is supporting causes that assist destigmatize psychological well being.

Sesame Workshop’s mission is to assist youngsters grow to be smarter, stronger and kinder. Sesame Workshop and the present’s characters create joyful experiences that enrich minds and increase hearts.

“Responding to the rising psychological well being disaster of younger youngsters, Sesame Workshop is addressing this important want via a variety of actions and interesting content material to assist youngsters develop the important abilities they should perceive and handle their emotions,” mentioned Sherrie Westin, president of Sesame Workshop. “We’re proud to collaborate with Kenneth Cole to assist in giving voice to this necessary subject.”

The gathering will launch on Dec. 2 at kennethcole.com. All merchandise will probably be accessible on macy’s.com and Amazon, exterior of The Depend merchandise and footwear.

That is an ongoing partnership with collaboration drops via 2024

In early 2024, the gathering will probably be accessible internationally via Kenneth Cole’s strategic companions at Kenneth Cole retail shops in Panama, Peru, Guatemala, Dominican Republic, Colombia and El Salvador. Liverpool, in Mexico, may also carry the gathering.