Kylie Jenner Fronts Jean Paul Gaultier Vogue Marketing campaign

SAY IT WITH FLOWERS: Kylie Jenner describes herself as a “JPG lady” nowadays.

After donning a fiery pink robe by Jean Paul Gaultier’s spring visitor couturier Haider Ackermann for the latest Met Gala, and a black-and-white one for the after events, the TV persona and wonder entrepreneur is again fronting a marketing campaign for the style home’s newest ready-to-wear drop.

Though the gathering is dubbed “Flowers,” Jenner donned a blush-colored, lingerie-style slip with pointy cups and posed for photographer Elizaveta Podorina.

Based on Florence Tétier, artistic director of Jean Paul Gaultier vogue, Jenner matched “the illustration of a contemporary mermaid that I used to be on the lookout for” and her concept for the gathering of “augmented nature with the floral references taken from the maison’s archives.”

At a launch occasion at The Webster in New York on Tuesday evening, Jenner donned a clingy, clear costume bearing a “liquid” print of flowers completed in collaboration with French artist Jean-Vincent Simonet.

Based on the home, Jean Paul Gaultier’s collections have been strewn with flowers all through the early 2000s. The spring 2023 providing features a silk twill twinset and skirts, tops and bathrobes make of stretch tulle.

Sometimes, solely floral buttons specific the theme.

The Jenner marketing campaign broke on a billboard on Grand Road in New York Metropolis, in addition to on the social channels of the Jean Paul Gaultier home and people of Jenner, who counts 388 million followers on Instagram and whose final eight posts have been devoted to the model.