L’Agence Debuts Swimwear

Los Angeles-based vogue and denim model L’Agence is launching swimwear and resort cover-ups for spring.

The gathering contains 58 items (41 swim types in nylon and elastane; 17 cover-ups in a variety of viscose, silk, polyester, nylon and elastane) priced $100 to $425; the road can be out there at retail beginning in February. The debut marks the model’s largest class enlargement since moving into footwear in 2021.

“It was simply pure. Following by means of the entire classes, after sneakers, swimwear was the subsequent step. What’s that subsequent difficult piece that she places on within the dressing room after denim? It’s swim,” mentioned vogue director Tara Rudes Dann. “At L’Agence, feeling and looking stunning isn’t going to alter. Visibly and emotionally, we all the time need her to really feel stunning, and a very powerful factor that comes by means of that’s match, match, match. While you discuss swim and the way we’re going to achieve success, it’s engaged on match being a very powerful a part of the class.”

Rudes Dann emphasised the significance of including boning and built-in underwire, inside, in addition to ruched particulars to contour the physique, whereas tying the assortment seamlessly again to the model’s ready-to-wear in a variety of matching prints, colorways and customized particulars. 

“This costume right here goes from the seashore to a lovely lunch,” she mentioned, mentioning a halter-neck printed frock. “One other type right here reveals the belt with ruching, so it doesn’t pull, with contour within the chest with the deep-v,” she mentioned of a black maillot, including their champagne shimmer balconette bikini with matching mesh sarong, “is like having highlighter on the pores and skin.” 

To rejoice the debut, L’Agence tapped Sports activities Illustrated swimsuit mannequin Brooks Nader because the marketing campaign face. 

“I’ve been such a fan of L’Agence for years and have been ready for the day they launch swim so to shoot their marketing campaign was the final word dream come true. The gathering is timeless and I’m so excited to flaunt it on my subsequent trip with my sisters,” Nader informed WWD.

The road was impressed by the Côte d’Azur for its “structured but horny ’70s old-school glamour,” assortment notes learn. The ethos is one which flows by means of the model’s DNA, which has all the time stood for having the ability to costume their girls from day to nighttime with match and fabrication on the forefront. 

Particulars throughout the road embrace in-house signature prints (romantic florals; the constant chain print; a jungle-themed placement motif) in addition to customized metallic {hardware}, as seen within the type of a gilded anchor belt on a glossy black maillot Nader dons within the model’s marketing campaign teaser picture. Extra swimwear particulars embrace edgy grommets, luxe gold branded {hardware}, and jewelry-like chains that adorn the straps and cutouts of bikinis. Highlights throughout resort-minded cover-ups embrace crystal-embellished mesh sarongs and pants; elevated, matching printed clothes and silk-blend kimono.