Lemaire Opens New Retailer in Paris’ Marais

A CHANGE OF SPACE: Lemaire is on the transfer within the Marais.

The French luxurious model is departing the Rue Poitou house it has known as residence since 2007 for a brand new boutique at 1 Rue Elzévir.

The brand new location is steps away from its devoted equipment house on Place des Vosges, and drops it close to a well-liked procuring avenue with neighbors Pandora, Ted Baker and Uniqlo, whose dad or mum firm Quick Retailing invested within the Lemaire model in 2018.

Christophe Lemaire initially based the model in 1991, and relaunched it in 2007 after a decade at Lacoste. Codesigner Sarah-Linh Tran joined two years later. The model is now taking on the two-floor, 3,680-square-foot house because it continues its worldwide growth.

The Lemaire staff designed the brand new house with white partitions, Moroccan tile flooring and hand-knotted rugs. Italian designer Enzo Mari’s uncooked modernist furnishings dots the house, whereas footwear and jewellery are organized on the ceramics created by Spanish artist Xavier Mañosa’s Apparatu workshop.

The house shall be an immersive setting and herald different artistic components. The bottom flooring will host exhibitions, starting in Might with the work of Indonesian artist Noviadi Angkasapura, which shall be displayed alongside a capsule assortment impressed by his drawings of legendary animals.

A uncooked cement staircase results in the ethereal second flooring brightened by an open skylight, the place equipment are on show.

“The brand new retailer showcases numerous craftsmanship that sits equidistant from the core values we stand for and celebrates performance, comfort and suppleness embodied by the Lemaire outfit,” Lemaire and Tran mentioned in an announcement.

The brand new house solidifies the model imaginative and prescient because it appears to be like to open shops in Asia as a part of the corporate’s growth plan launched in 2020.