MILAN — Signaling its ambition to additional develop its menswear division, the Liu Jo Group, guardian of the namesake model, stated Tuesday it has established a newco named Liu Jo Uomo Srl to handle the boys’s enterprise.
The corporate is a three way partnership with Liu Jo Uomo’s longstanding licensing companion Co.ca.ma Srl, based mostly in Italy’s southern Campania area. As a part of the deal, Liu Jo Group, the principle shareholder, owns 51 % of the corporate, whereas the rest is held by Co.ca.ma Srl.
The founding father of the licensing companion, Giuseppe Nardelli, will stay concerned in day-to-day operations within the position of chief govt officer of the newly established entity. The licensing deal between Liu Jo Group and Co.ca.ma was first inked in 2012.
The deal is anticipated to assist enhance Liu Jo Uomo’s enterprise in Italy and particularly overseas the place the Liu Jo Group has stronger footprint.
“The start of the Liu Jo Uomo [company] is a milestone for the group. We not solely intention to consolidate Liu Jo’s menswear enterprise but in addition improve synergies with different manufacturers’ collections,” stated Marco Marchi, president of the group and in addition founding father of the Eccellenze Italiane (EIH) conglomerate. The latter was established in fall 2019 in tandem with the acquisition of a 15 % stake in Italian retailer Coin SpA and, later that yr, of the Gruppo Blufin and its manufacturers Blumarine, Blugirl, Anna Molinari and Be Blumarine from the founding Tarabini household.
“Over the previous few years, Liu Jo Uomo reported extraordinarily fascinating figures. The brand new deal is poised to protect the tradition and excellence in menswear from the Campania area, enriching it with the industrial expertise and monetary energy of Liu Jo. This collaboration is aimed toward reaching glorious outcomes. The undertaking is formidable however rooted in a 20-year collaboration between entrepreneurs and I’m satisfied that every one the premises are there to observe within the footsteps of the success of Liu Jo’s womenswear [business],” Marchi stated.
Liu Jo SpA was based in 1995 in Carpi, Italy, outdoors Modena, a storied knitwear hub within the Emilia Romagna area, and the model spans ready-to-wear, kidswear, luggage, sneakers and equipment, along with jewellery, watches, fragrances and eyewear.
Liu Jo merchandise can be found in 45 international locations by means of some 280 flagship shops and about 5,000 multibrand doorways.
“This deal crowns the success we achieved to date with the menswear undertaking,” Nardelli stated. “The strategic rationale, developed years in the past, was to introduce a menswear assortment providing versatile merchandise for various events of use banking on the modern interpretation of the enduring Italian model.”