South Korean woman band Le Sserafim had been the star attraction on the after social gathering following Louis Vuitton’s monumental vogue present final April on the Jamsugyo Bridge in Seoul. Now the 5 members of the group have signed on as home ambassadors, making their debut within the marketing campaign for a capsule assortment of luggage unique to the South Korean market.
The photographs had been shot in a studio in Seoul towards a backdrop evoking the enduring bridge spanning the Hangang river, which has appeared in lots of movies. To amplify the visible impression of the runway, Vuitton had enlisted “Squid Recreation” director Hwang Dong-hyuk to assist construct the scenography for the present.
Kim Chaewon, Hong Eunchae, Sakura, Kazuha and Huh Yunjin are pictured within the first marketing campaign picture carrying appears to be like from the pre-collection. Nicolas Ghesquière, creative director of ladies’s collections at Vuitton, mentioned he was excited to welcome the rising abilities to the fold.
“We met for the primary time at my pre-fall present in Seoul and I actually cherished the power they delivered to the after social gathering with their efficiency. They every have such a singular model that collectively feels very cool and genuine,” he mentioned in an announcement.
The capsule, touchdown in shops and on-line on Friday, consists of 16 baggage which are unique to South Korea and eight that shall be rolled out worldwide at a later date.
They embrace variations and redesigns of signature kinds, amongst them unique colorways of the GO-14, a bag impressed by the quilted lining contained in the model’s historic trunks, and the Noé Purse, reinterpreted with a twist impressed by the Bokjumeoni, a conventional bag that symbolizes success.
Le Sserafim, an anagram of “I’m Fearless,” made their debut in Could 2022 with the EP “Fearless,” adopted by their first studio album “Unforgiven” a 12 months later.
The primary woman group to debut below Hybe, the leisure firm that’s residence to main acts together with BTS and Enhypen, they’re set to launch a brand new English single titled “Excellent Evening” on Oct. 27.
Reflecting the band’s on the spot chart success, the Grammy Museum mentioned Le Sserafim will participate in a dialog adopted by a efficiency on Nov. 2 as a part of World Spin Stay, a dwell occasion extension of the favored on-line sequence World Spin showcasing international music artists.
Different Vuitton ambassadors affiliated with Okay-pop embrace Felix of Stray Children, J-Hope from BTS, Jackson Wang and Hyein from NewJeans. BTS had been beforehand signed as collective ambassadors for the French luxurious model.