Maje has formally launched its in-house, peer-to-peer resale platform, Maje Secondhand, within the U.S. The platform was created in partnership with Archive, the know-how platform for branded resale gadgets.
Phrases of the partnership weren’t disclosed. The corporate stated “Maje Secondhand provides clients the flexibility to record their preloved Maje items alongside previous season’s clothes to create a cohesive house for purchasers to buy out there Maje types,” and famous that shoppers “can both obtain Maje credit score to make use of on-line or money, in return for his or her archive items.”
Maje stated it’s going to additionally promote a curated choice “of pre-loved clothes of their flagship retailer in New York Metropolis for a restricted time period as a part of this system launch.”
Paul Griffin, chief govt officer and president of SMCP North America, stated the resale web site within the U.S. adopted one in Europe final 12 months. “This comes after the discharge of Maje Ahead, our rental platform, and the Pretty Made international traceability program,” Griffin stated. “Round trend is ingrained within the Maje DNA, and we sit up for Maje Secondhand being part of our Dream Tomorrow dedication.”
The corporate stated the Maje Dream Tomorrow program consists of initiatives that embrace the Maje Ahead clothes rental service, which “provides Maje clients one other option to benefit from the model,” the corporate stated. This system additionally consists of the Product Traceability program, “which launched within the U.S. in partnership with Pretty Made final season [and] provides data on the origin and manufacturing course of of every product, permitting the client larger perception into the environmental impression of Maje merchandise.”
Emily Gittins, CEO and cofounder of Archive, stated the corporate is “proud to carry Maje Secondhand to the U.S., each on-line and in-store. Our know-how permits the model to simply and regularly customise its Secondhand program to supply new re-commerce experiences for its clients, and we’re excited that Maje might be providing choose preloved gadgets within the model’s New York Metropolis flagship for the primary time this month.”