Mango Man is trying to the sports activities world for its newest marketing campaign.
The Spanish style model has tapped French soccer participant Antoine Griezmann because the face of its spring 2023 assortment and its accompanying marketing campaign, titled “Transfer Ahead.” The marketing campaign relies on the idea of overcoming, highlighting “the significance of not giving up and reaching to be able to fulfill one’s objectives and overcome any obstacles that seem alongside the best way in life,” in keeping with Mango.
“Transfer Ahead is an expression that represents my life and connects me to Mango Man, its values, its fashion and the traits of the clothes,” Griezmann mentioned. “After falling down, I’ve all the time obtained again up once more, I’ve tried once more and I’ve had the willpower to look ahead and pursue my subsequent aim.”
Griezmann seems within the marketing campaign modeling informal kinds from the spring assortment, together with linen fits, suede jackets, printed shirts and extra. The gathering facilities round linen and knitwear items and is designed in an earthy coloration palette of neutrals, inexperienced and brown tones. It additionally provides equipment like backpacks and footwear.
The “Transfer Ahead” marketing campaign with Griezmann is Mango’s newest initiative of the 12 months. In January, the model continued its sustainability efforts by releasing a round design denim assortment.
Mango can be going ahead with its plans to increase within the U.S. This February, the corporate signed an settlement to open seven shops in purchasing facilities within the U.S. this 12 months operated by Brookfield Properties.