Mary Gleason, founder and president of Group 3 Holdings, has joined Sh*t That I Knit as strategic adviser.
She is going to assist Christina Fagan Pardy, founder and chief govt officer, and the staff in all points of the event of the enterprise, together with design, product growth, advertising and marketing and retail relationships. The corporate, which caters to ladies, males, youngsters and infants, makes beanies, mittens, wraps, sweaters and blankets amongst different merchandise.
Gleason shall be instrumental in constructing upon the present NFL license, obtained by the corporate, through the use of Gleason’s relationships and data of the skilled leagues and faculty/college licensing enterprise.
“I couldn’t be extra excited, or really feel extra lucky, so as to add Mary to our staff as a strategic adviser. Her illustrious profession in sports activities licensing and historical past of profitable product launches on this trade makes her invaluable to our staff and we’re wanting to get began. Sh*t That I Knit has main development aspirations and we really feel as if with the assistance of Mary now we have a superb probability of exceeding these targets,” mentioned Pardy.
Gleason famous, “I’m excited to assist Christina and staff as they navigate and develop this enterprise. Christina is a dynamic CEO and I’m thrilled to share my expertise along with her to assist this woman-owned enterprise attain its full potential. It’s a nice time for girls to take part within the ‘Sports activities’ licensing enterprise by way of inventive design and a singular standpoint.”
Sh*t That I Knit is a Boston-based knitwear model based in 2014 by Pardy out of a love of knitting. As we speak the corporate employs 400 feminine artisans in Lima, Peru, to knit all their merchandise. They’re finest recognized for his or her pom pom beanies that are hand-knit with one hundred pc merino wool. In 2021, the corporate grew to become an official licensee of Staff USA and shortly after that signed a licensing settlement with the NFL.