In celebration of 60 years, McLaren has teamed up with Jack Daniel’s and Bowers & Wilkins for a sequence of collaborations.
McLaren System 1 racing staff accomplice Jack Daniel’s has tapped influential producer and DJ Metro Boomin to provide two performances on the upcoming System One Austin Grand Prix on Oct. 22 and the inaugural Las Vegas Grand Prix on Nov. 19.
To mark the event, the artist created a limited-edition T-shirt that reimagines the whiskey firm’s brand. That is the primary time the label has been redesigned by a musician. A restricted variety of the the one-of-kind shirts will likely be featured and given away on the occasions, as a fan memento.
“Redesigning the legendary Jack Daniel’s label T-shirt has been an exciting inventive journey,” mentioned Metro Boomin. “Infusing my private contact into this iconic model has been inspiring, and I’m excited to unveil the outcome.”
Furthermore, the McLaren partnership with Jack Daniel’s lately produced a special-edition McLaren Racing Version Tennessee Whiskey bottle — accessible at a choose System 1 racing weekend as a fan collectible.
“Jack Daniel’s has at all times had a particular relationship with music, courting again to the times of Mr. Jack himself,” mentioned Mary Beth O’Mara, model director at Jack Daniel’s. “Our historical past and heritage have made us a model that’s acknowledged internationally as a logo for independence, boldness and residing life by yourself phrases. Metro Boomin embodies the spirit of our model, and we are able to’t be extra excited to have him a part of the staff.”
In different McLaren information, the automaker has continued its partnership with Bowers & Wilkins to create new Zeppelin McLaren and Zeppelin McLaren sixtieth anniversary-edition wi-fi audio system. The anniversary mannequin is impressed by the long-lasting McLaren livery within the two hues of galvanic grey and papaya orange.
The Zeppelin McLaren version is on the market on the Bowers & Wilkins web site and choose retailers for $899 with the limited-edition sixtieth anniversary mannequin at choose McLaren dealerships.
“Following the success of the Px8 McLaren Version headphones, we’re thrilled to unveil the following instalment of our partnership with Bowers & Wilkins — the brand new Zeppelin McLaren Version wi-fi speaker,” mentioned George Biggs, chief of gross sales and advertising officer at McLaren Automotive. “Each manufacturers share a relentless dedication to pushing boundaries, be it in automotive engineering or audio excellence. Now, followers of each manufacturers can prolong the famend audio expertise from our automobiles to the house.”