Mitchell & Ness is celebrating the 50th anniversary of hip-hop with a brand new collaboration.
The sports activities firm is teaming up with New York-based graffiti artist collective Tats Cru to create a capsule assortment celebrating the musical style’s anniversary, in addition to the beginning of the NBA 2023-24 season. The gathering honors eight cities that performed a task within the growth of hip-hop, in addition to their respective NBA groups.
“We’re thrilled to collaborate with Tats Cru on this historic venture,” stated Eli Kumekpor, chief government officer at Mitchell & Ness. “The fiftieth anniversary of hip-hop is a momentous event, and we needed to rejoice it in a manner that honors its affect on sports activities, artwork and society. Tats Cru’s distinct creative imaginative and prescient completely enhances our dedication to craftsmanship and authenticity.”
The collaboration focuses on the New York Knicks, the Brooklyn Nets, the Atlanta Hawks, the Chicago Bulls, the Miami Warmth, the Detroit Pistons, the Los Angeles Lakers and the Philadelphia 76ers, providing NBA jerseys, T-shirts and hoodies that pay homage to every metropolis and workforce. The items are designed by leveraging a few of the core pillars of hip-hop, together with MCing, DJing, breakdance and graffiti.
The partnership is becoming for Tats Cru, because the collective began their careers creating subway graffiti within the ‘80s as hip-hop’s affect was rising in New York Metropolis.
That is Mitchell & Ness’ newest collaboration with the NBA. Earlier this yr, the corporate partnered with NBA champion Isiah Thomas on a set honoring his storied profession. This summer time, Mitchell & Ness additionally teamed with BTS’ Suga for an attire assortment.
The Mitchell & Ness x Tats Cru assortment is out there beginning Tuesday on the model’s web site.