LONDON — Overtaking its sister model Prada, Miu Miu has turn into the number-one model within the Lyst Hottest Manufacturers Index for the third quarter. Ferragamo additionally moved forward, coming into the highest 20 model rating for the primary time.
In accordance with information gathered by the London-based purchasing platform, searches for Miu Miu rose 16 % within the quarter. The model’s emblem cashmere cardigan was named the second-hottest product with searches up 44 %.
In the course of the three-month interval, the model collaborated with Church’s; unveiled a star-studded committee together with Miuccia Prada, Ava DuVernay, and Maggie Gyllenhaal for Miu Miu Girls’s Tales; and took over the Malibu Pier for a seaside fete, with visitors together with Gigi Hadid, Zaya Wade, Halle and Chloe Bailey.
In second place was Loewe, which topped the listing for the primary time final quarter after signing Ok-pop sensation Taeyoung. In September, Loewe revealed the Chinese language actress Yang Mi as its latest international ambassador.
Jacquemus was one of many quickest risers on the most well liked manufacturers listing, leaping six spots to say ninth place, its highest rating thus far. Searches for the label elevated 17 % this quarter, with Gigi Hadid named because the face of its fall 2023 Le Chouchou assortment.
Burberry reentered the highest 10 for the primary time for the reason that second quarter in 2022, at quantity 10. It has been capitalizing on the work of recent designer Daniel Lee and the momentum from London Style Week.
Burberry was additionally named as probably the most influential manufacturers within the spring 2024 season by influencer analytics agency WeArisma.
Maison Margiela’s Tabi mary jane, with its cloven toes, took the highest spot as the most well liked product within the index for the quarter. Tabi searches spiked 342 % in September following the viral TikTok storytime titled “The Tabi Swiper,” which took the web by storm.
Cos, which returned to New York Style Week in September, additionally made the listing within the type of its quilted bag, which was the third most-wanted product.
It was adopted by the Nike x Martine Rose Shox MR4 mule, which witnessed a 70 % spike in searches. Its recognition dovetailed with an general rise in searches for European football-style boots, or cleats, within the third quarter.
In a equally athletic vein, searches for New Steadiness 550 sneakers soared 44 % after Taylor Swift made an look at a Kansas Metropolis Chiefs sport, concurrently driving her boyfriend Travis Kelce’s jersey gross sales up by practically 400 %.