Modo Names Lapo Elkann Artistic Director of Italia Unbiased

BACK AT IT: Simply over a month after promoting his Italia Unbiased eyewear model to Modo Group, entrepreneur Lapo Elkann is returning to the corporate he based in 2006 as artistic director.

Modo Group revealed the appointment Friday, after shopping for out the model final month in a 1 million euro deal, which was restricted to the Italia Unbiased model and didn’t contain Italia Unbiased Group SpA, the publicly listed firm that operated the eyewear agency till earlier than the transaction.

Again then Modo Group, which already operated the Modo and Eco eyewear manufacturers, didn’t reveal whether or not the Fiat scion and grandson of the late Gianni Agnelli would stay concerned within the model’s operations.

“The founding father of Italia Unbiased is its beating coronary heart. I’m pleased that Lapo [Elkann] will assist us relaunch this distinctive and avant-garde model contributing along with his model,” stated Alessandro Lanaro, founder and chief govt officer of Modo Group.

“I’ve accepted Alessandro Lanaro’s supply with enthusiasm and I stay up for kicking off the design course of for the primary assortment,” stated Elkann. “I’m emotionally very connected to Italia Unbiased and it’s a pleasure to proceed supporting the model with my creativity.”

In mild of the acquisition, Lanaro has folded in administration duties for Italia Unbiased along with Giovanni Lo Faro, CEO of Modo Worldwide, the corporate that distributes the Modo and Eco manufacturers.

Modo Group, which was based in New York in 1990 by Lanaro and operates in about 80 nations, stated that it plans to spice up Italia Unbiased’s worldwide footprint, leveraging its group headquarters in Milan, New York and Stockholm.

The brainchild of Elkann, Italia Unbiased managed to seize the zeitgeist within the first years of its founding, experimenting with carbon fiber frames and its signature velvety sun shades. Closely reliant on its founder’s picture and elegance, it expanded its attain through a number of collaborations and licensing offers through the years with, amongst others, Hublot, Adidas, The Walt Disney Firm, Billionaire Boys Membership, Juventus and Fiat 500. In 2020 it inked a five-year international license with soccer celebrity Cristiano Ronaldo for the event and manufacturing of eyewear underneath the participant’s CR7 model.

In 2015 Italia Unbiased Group SpA was hit by monetary troubles, which required the corporate to restructure by decreasing prices and reinforcing the product providing. Regardless of a number of efforts from its shareholders, the corporate finally filed for a composition with collectors process in mid-2022 authorised by an Ivrea, Italy Courtroom.