MILAN — Excessive-end furnishings and designs enterprise the Molteni Group has massive plans, centered round its e-commerce enterprise, flagship retailer openings and extra.
The corporate’s macro technique entails strengthening its e-commerce and premium digital providers by boosting the direct-to-consumer path and digital model picture, always bettering digital contact factors and purchasing expertise in shops.
“The view is now not omnichannel, however one channel — a preferential channel for the buyer no matter the place they’re positioned. E-commerce and premium digital providers will play an important function on this,” Molteni Group stated.
Its new Molteni&C e-commerce platform, which began as a pilot venture within the U.S., is displaying promising outcomes. This can be rolled out in different worldwide markets over the course of 2023.
Molteni Group, a family-run chief in high-end furnishings and design, stated its consolidated 2022 earnings earlier than curiosity, taxes, depreciation and amortization rose 25 % in contrast with 2021. In a press release launched earlier this week, the corporate stated in 2023 it should give attention to e-commerce enterprise enlargement, flagship retailer openings and the contract enterprise.
Dwelling to luxurious residence furnishings and kitchens model Molteni&C and workplace furnishings and bespoke tasks corporations UniFor and Citterio, Molteni Group confirmed its gross sales rose of 25 % to 460 million euros in 2022, a determine first launched to WWD in April. The corporate added that 80 % of gross sales in 2022 have been from exports.
The Northern Italy-based firm is helmed by managing director Marco Piscitelli and the descendants of Angelo Molteni, the group’s founder, who began the corporate in 1934, and was additionally a key determine within the inception of Salone del Cellular in 1961.
In 2022, total, Molteni&C noticed its revenues climb 26 % to 304 million euros. Its EBITDA rose 36 % as the corporate opened 12 Molteni&C flagship shops in 2022. There are a further 24 shops deliberate for 2023. All collectively, that will carry the full of its Molteni&C shops to 120 single-brand shops worldwide. Cities together with Frankfurt; Belgrade, Serbia; Mumbai; Melbourne, Australlia, in addition to international locations equivalent to Singapore, Panama and Mexico will see upcoming openings within the close to time period.
Molteni&C boasts an enormous retail community with monobrand flagship shops in additional than 90 completely different international locations, together with main cities like London, New York, Milan, Paris, Miami, Los Angeles and Barcelona.
On the 61st version of Salone del Cellular, the corporate unveiled designs from its new Molteni&C|Out of doors division with up to date works by the late Italian design and architect maestro Gio Ponti, whose unique replica rights for many of the furnishings are held by Molteni Group by means of an settlement with the architect’s heirs. Artist Vincent Van Duysen additionally re-envisaged the famed Palinfrasca sofa first designed by legendary Molteni designer Luca Meda within the ‘80s.
Throughout the board, furnishings firms are benefiting from a growth within the contract section and worldwide tasks in booming metropolises like Dubai and Miami. Molteni Group stated its personal massive worldwide tasks noticed an increase in conventional retail, hospitality, academic and residential sectors, contracts for places of work and the marine sector.
Initiatives of notice included the monumental Nationwide Library of Israel designed by Herzog & de Meuron in Jerusalem, the Mandarin Oriental in Lucerne and the Waldorf Astoria in New York. One other particular venture concerned the necessary multi-year settlement with Formula1, for which Molteni&C grew to become the official furnishings provider of the F1 Storage Suite, furnishing the unique hospitality areas at 11 Grand Prix in several areas.
“We’re a close-knit household that maintains a dynamic and versatile firm with fast, fluid decision-making processes, excellent on this turbulent worldwide setting. I’m notably happy with the third era, which works along with synergy, preserving the obsession for high quality inside the firm DNA and tradition,” Molteni Group president Carlo Molteni stated.
Geographically, the U.S. and China are among the many family-run firm’s high markets.
In April, the corporate stated 2023 revenues ought to be in step with 2022 ranges, because the central function of the house garners elevated significance and demand for custom-made furnishings grows in key geographical areas like China.
“Trying towards the long run, our objective is to substantiate ourselves as probably the most full and dynamic group in high-end design throughout the three principal segments — residential, venture and area furnishings, and work, with synergistic, complementary manufacturers,” Piscitelli stated.