SNOW CLUB: The look forward to the Moncler x Billionaire Boys Membership assortment is lastly over.
After teasing the collaboration on social media for the previous week, the 2 manufacturers are dropping the cobranded lineup which incorporates outerwear, layering items and equipment.
Ross Westland, artistic director of BBC and Icecream Europe, confirmed that the rumored tie-up was taking place final June, as reported.
The gathering contains a mixed brand through which Moncler lettering is flanked by the Pharrell Williams-founded model’s astronaut motif. It’s splashed over a down-filled varsity jacket bearing reflective embroidery, lambskin sleeves and a removable hood, whereas a puffer jacket with detachable sleeves and hood is embossed with BBC’s signature diamond and greenback sample.
A spread of layering items, akin to a cashmere and wool rib knit sweater, logo-bearing T-shirts and unfastened hoodies and monitor pants complement the gathering, which additionally features a jacquard beanie and baseball cap, along with a BBC rendition of Moncler’s Trailgrip Après boots.
The gathering drops Tuesday at BBC Icecream flagship shops globally, in addition to on each manufacturers’ e-commerce website.
A devoted advert marketing campaign fronted by music duo Clipse, consisting of Pusha T and No Malice, is ready in opposition to the backdrop of a townhouse coated in snow and ice.