Monday Swimwear Expands Into Activewear

Natasha Oakley and Devin Brugman’s buzzy label, Monday Swimwear, has expanded into the lively class with the debut of Monday Physique.

The duo mentioned that they felt there was a spot out there. “With all the opposite activewear manufacturers we’ve worn, we nonetheless weren’t getting what we actually wanted — high-quality activewear, that supported your physique, made in recycled supplies, that molds to a girl’s physique, it doesn’t matter what your form is, and flatters you. We would like ladies to really feel their most assured, and Monday Physique was designed to do precisely that,” the duo advised WWD of their eco-friendly extension.

Though Brugman and Oakley initially launched a collaborative activewear assortment in 2016, the class was placed on maintain to ensure that the pair to concentrate on swimwear. For the model’s return, Monday Physique will launch with 35 kinds of athletic leggings, rompers, shorts, tops, bras and baseball caps in a spread of impartial black, ivory and brown colorways.

The items are designed to assist a ladies’s physique and instill confidence, Brugman and Oakley mentioned.

“Every little thing we do at Monday circles round our major objective: to instill confidence. Like carrying a bikini, understanding generally is a weak second for some. We would like ladies to have the ability to be totally current and revel in their lives, and that’s arduous to do in case you’re not feeling your finest,” they mentioned, including that providing supportive kinds for bigger bust kinds was one in all their first priorities for the road, as seen by means of the road’s Denali “The Devin Bra” and Arches “The Tash Bra.”

Much like their swimwear line, Monday Physique provides sizing from P (petite) as much as dimension VV (“very voluptuous”) — their terminology for conventional sizing XS to XL. The debut providing is priced underneath $99, and accessible direct-to-consumer by way of the model’s e-commerce. 

Shifting ahead, the duo plans so as to add new activewear collections every season, and particular person silhouettes all year long, alongside the swimwear line.